New Features:
Gong Integration
We are releasing two additional integrations with Gong that allows Demandbase One™ and Gong users to act on shared data integrated into the places where they work:
- Demandbase One for Sales iFrame in Gong Engage
- Gong call activity data in Demandbase
The Demandbase and Gong integration will allow for data to be accessible within either platform helping marketing and sales action on the right contacts and accounts, leveraging intent and engagement data from Demandbase One™ along with customer interactions from Gong.
This is additional functionality on top of the already launched ability for sellers to add contacts from Demandbase to their Gong Engage flow through Take Action and Orchestration.
See the following:
- Understanding Engagement Minute Categories and Activity Types
- Add Demandbase One for Sales iFrame in Gong
- Understanding the Demandbase One for Sales iFrame in Gong
Ad Metrics as Selectors
Customers can now use advertising performance data, including impression, targeted, and click metrics, as relationship selectors. This new functionality helps streamline workflows by centralizing actionable data insights, provides a more holistic view of ad performance and engagement data, and helps allocate resources efficiently to optimize campaign performance.
See the following:
Demandbase Intent in Demandbase One for Sales (Available December 26)
We are enhancing the Demandbase One for Sales (DB1S) platform by integrating our proprietary Demandbase Intent data into the sales tool. This allows sales teams to leverage intent data for more effective prospecting and account prioritization. The new capability replaces the previously used Bombora intent data, ensuring that sales users can continue utilizing intent signals to drive engagement and sales outcomes.
See Reference: List Build Filters.
Demandbase Helpbot (Beta)
Have questions about how to use Demandbase? Our new Demandbase Helpbot is now in beta and can help answer your questions about creating an account list, exporting data, creating a new journey stage, and more. Just type a question or prompt into the field, and the Demandbase Helpbot searches our knowledge base to provide you with an answer quickly. Access the Demandbase Helpbot by clicking the question mark icon in the left navigation bar.
See Understanding the Demandbase Helpbot.
Product Updates:
IPv6
Demandbase now supports direct identification of IPV6 addresses, offering enhanced coverage and accuracy for upmarket, security-conscious businesses using server-side integrations, while future-proofing against cookie deprecation.