You can use Demandase Advertising metrics in selectors to create lists, filters, reports, and other assets throughout Demandbase. Advertising metric selectors help you identify and report on accounts, people, opportunities, and activities associated with your Demandbase Advertising campaigns.
Important: Advertising metric selectors are available only for campaigns created and run in Demandbase Advertising.
Use Cases for Advertising Metric Selectors
Advertising metric selectors can help you use campaign performance and engagement data throughout Demandbase.
List of Use Cases
| Use Case | Example Goals | Examples |
| Leverage advertising performance data to refine and enhance campaign outcomes. |
“I want to use insights from my advertising campaigns to inform my ABM strategy.” “I have big goals and need to optimize my campaigns so they’re efficiently driving performance.” |
Target accounts with impressions or clicks below a specified threshold Limit overspending by removing accounts that have reached a specified threshold of impressions or clicks. Use Orchestration to automatically export Audiences based on advertising metrics to external channels such as LinkedIn, Meta, and Google. |
| Tailor messaging to re-engage accounts based on their interactions with your advertising campaigns. |
“I want to create hyper-personalized experiences at scale.” “I want to retarget accounts that were previously targeted or engaged with the XYZ campaign using tailored messaging” |
Target accounts that were previously served impressions and are familiar with your brand. Target accounts that showed interest or high engagement with a specific message. Create campaigns using a list of prospects who previously clicked ads. |
| Make strategic campaign decisions with the whole story. Connect advertising performance data with intent data. |
“I want to see all of my campaign data in one place so I can make more strategic decisions.” “I continually need to update Sales with what accounts have been targeted, served impressions, or clicked on an ad.” |
Use segments to automatically export advertising metrics to yoru CRM and provide additional account context. Give Sales visibility into which accounts were served impressions or previously engaged with ads. |
| Assess campaign effectiveness by comparing the behavior of accounts that interacted with your ads to those that did not. |
“I want to understand how my advertising campaigns are impacting pipeline.” “I need to know how my advertising campaigns are impacting revenue, funnel progression, and sales velocity.” |
In Journeys, filter dashboard based on ad metrics to compare volume, velocity, and conversion across accounts. Compare accounts that were and weren't targeted by a campaign to understand differences in Journey Stage progression and brand engagement. |
Advertising Metric Types Available in Relationship Selectors
The following Demandbase Advertising metrics are available as activity relationship selectors:
- Advertising Clicks: Accounts with specified number of clicks.
- Advertising Impressions: Accounts with specified number of impressions.
- Advertising Targeted: Accounts targeted by a specific campaign.
You can also add the following constraints to narrow the advertising activity that qualifies for the selector criteria. See Add Constraints to Activity Selector Criteria.
- Campaign
- Campaign Label
- Ad Group
- Ad Group Label
- Creative
- Creative Label
Selector Types That Support Advertising Metrics
Advertising metrics are available in both Basic selectors and Advanced selectors.
Use Advertising Metrics in Basic Selectors
- In the selector module, go to Basic tab.
- Go to Engagement > Advertising Metrics.
- Enter the desired values and date range.
- Click Save.
Use Advertising Metrics in Advanced Selectors
- In the selector module, go to the Advanced tab
- Search for Advertising.
- Select the desired Ad Metric type.
- Enter the desired values and date range.
-
Click Save.
Advanced Selector Logic Requirements for Advertising Metrics
When you use Advertising metrics in Advanced Selectors, the following logic requirements apply:
-
You can use only non-complex logic with the AND combiner.
Valid Syntax Invalid Syntax 1 AND 2 AND 31 AND 2 OR 31 AND (2 OR 3)1 OR 2 OR 3 -
The OR combiner isn't supported directly with Advertising metric selectors.
To create equivalent OR logic, use the Member of List selector to reference lists that contain your Advertising metric selector criteria. This allows you choose pre-configured lists and apply any logic syntax.
For example:
- Create a list named Ad Impressions A using the desired Advertising metric selector criteria.
- Create a second list named Ad Impressions B using different Advertising metric selector criteria.
- Create another list using the following logic: Member of List: Ad Impressions A OR Member of List: Ad Impressions B.
- Each Advertising metric selector logic expression must be placed in a separate component.