You can use ad metrics in relationship Selectors to create lists, filters, reports, and other assets throughout Demandbase One. With these Selectors, you can identify and report on the accounts, people, opportunities, and activities associated with your advertising campaigns.
Use Cases
Ad metric Selectors allows you to address the following use cases:
| Use Case | What it sounds like | What it looks like |
| Leverage advertising performance data to refine and enhance campaign outcomes. |
“I want to use insights from my advertising campaigns to inform my ABM strategy.” “I have big goals and need to optimize my campaigns so they’re efficiently driving performance.” |
Target accounts with impressions or clicks below a specified threshold Limit overspending by removing accounts that have hit a specified threshold of impressions or clicks. Using Orchestration, auto-export audiences based on ad metrics to external channels such as LinkedIn, Meta, and Google. |
| Tailor messaging to re-engage accounts based on their interactions with your advertising campaigns. |
“I want to create hyper-personalized experiences at scale.” “I want to retarget accounts that were previously targeted or engaged with the XYZ campaign using tailored messaging” |
Create a campaign that targets accounts that:
Create campaigns with a targeted list of prospects who previously clicked on ads. |
| Make strategic campaign decisions with the whole story – connect advertising performance data with intent data. |
“I want to see all of my campaign data in one place so I can make more strategic decisions.” “I continually need to update Sales with what accounts have been targeted, served impressions, or clicked on an ad.” |
Using segments, auto-export ad metrics to Salesforce, adding account context. Remove bottlenecks that limit sales teams’ visibility into which accounts have been served impressions or previously engaged with ads. |
| Assess campaign effectiveness by comparing the behavior of accounts that interacted with your ads to those that did not. |
“I want to understand how my advertising campaigns are impacting pipeline.” “I need to know how my advertising campaigns are impacting revenue, funnel progression, and sales velocity.” |
In Journeys, filter dashboard based on ad metrics to compare volume, velocity, and conversion across accounts. Compare accounts that were or weren’t targeted by a campaign to see:
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Ad Metric Types
The following ad metrics are available in activity relationship Selectors:
- Advertising Clicks: Accounts with specified number of clicks.
- Advertising Impressions: Accounts with specified number of impressions.
- Advertising Targeted: Accounts targeted by a specific campaign.
You can also add the following constraints to narrow down the ad metrics activity that qualifies for the Selector logic. See Add Constraints to Activity Selector Criteria.
- Campaign
- Campaign Label
- Ad Group
- Ad Group Label
- Creative
- Creative Label
Selector Types
Ad metrics are available in both Basic and Advanced Selectors.
Basic Selectors
In the Selector module, go to Basic tab > Engagement > Advertising Metrics. Under ad metric types, enter the desired values and date range. Click Save.
Advanced Selectors
In the Selector module, go to the Advanced tab and enter the desired ad metric type, value, and date range. Click Save.
Important: When using ad metrics with Advanced Selectors, each metric can only be used in individual components.