Where can I use Advertising metric selectors in Demandbase?
You can use Advertising Metric selectors in the following Demandbase One for Marketing areas:
Account Lists, Account Filters, Person Lists, Person Filters, Opportunity Lists, Opportunity Filters, Filters, Reports, Automations, Audiences, Site Customization, and Predictive Scores.
Can I use Advertising metrics for Deal Stories?
No. Advertising Metrics aren't currently available for Deal Stories. Support may be added in a future release.
Can I use Advertising metrics in different Workspaces?
No. Advertising Metric selectors are available only in the Global Workspace.
What is the look-back period for the Advertising metric data?
Advertising Metric selectors can access data from the past 13 months.
What type of Advertising metrics are available?
Available Advertising metric selectors include clicks, impressions, and targeted. Advertising metric selectors use data only from campaigns created and run in Demandbase Advertising.
When does Advertising metric data become available?
Advertising Metric data becomes available while a campaign is running. There may be a delay of 6 to 24 hours before campaign activity is available for use in Advertising Metric selectors.
How does using Advertising metric selectors in retargeting campaigns differ from the current method in Advertising?
Retargeting with Advertising Metric selectors targets the account, rather than only the individual who previously interacted with the advertising campaign.