Where can I use ad metric selectors in Demandbase One for Marketing?
Account Lists, Account Filters, Person Lists, Person Filters, Opportunity Lists, Opportunity Filters, Account Journey Builder, Filters, Reports, Automations, Audiences, Site Customization, Predictive Scores, Segments, and Calculated Fields.
Can I use ad metrics for Engagement Minutes and Deal Stories?
No, but they may be included in future releases.
What is the lookback period for the ad metric data?
Past 13 months.
When are ad metrics available?
Ad metrics are available while the campaign is still running, with a potential delay of 6 to 24 hours in data availability.
How does using ad metric selectors in retargeting campaigns differ from the current method in Advertising?
Creating a retargeting campaign using ad metric selectors targets the account, not just the individual.