Where can I use ad metric selectors in Demandbase One for Marketing?
Account Lists, Account Filters, Person Lists, Person Filters, Opportunity Lists, Opportunity Filters, Filters, Reports, Automations, Audiences, Site Customization, and Predictive Scores.
Can I use ad metrics for Engagement Points and Deal Stories?
No, but they may be included in future releases.
Can I use ad metrics in different Workspaces?
No, you can only use ad metric selectors in the Global Workspace.
What is the look-back period for the ad metric data?
Past 13 months.
What type of ad metrics are available?
Available ad metric selectors include clicks, impressions, and targeted. These selectors use data from campaigns created and run within Demandbase Advertising.
When are ad metrics available?
Ad metrics are available while the campaign is still running, with a potential delay of 6 to 24 hours in data availability.
How does using ad metric selectors in retargeting campaigns differ from the current method in Advertising?
Creating a retargeting campaign using ad metric selectors targets the account, not just the individual.