New Features:
Demandbase AI Chat
Demandbase AI Chat is a conversational intelligence experience that enables users to explore and analyze their Demandbase data using natural language.
Instead of navigating multiple dashboards, building reports, or waiting for analyst support, users can ask questions in plain English and receive insights based on the data available within their Demandbase tenant.
By making complex data easier to access and understand, Demandbase AI Chat helps teams uncover insights across pipeline, account engagement, campaigns, buying groups, opportunities, intent signals, and advertising performance - enabling faster, more informed go-to-market decisions.
See Understanding Demandbase AI Chat.
Pipeline Influence Insights
Pipeline Influence helps revenue teams quickly understand what drives pipeline progression and deal outcomes using AI-powered insights. By combining Demandbase journey, engagement, advertising, CRM account, and opportunity data, teams can identify influential activities, uncover risks and opportunities, and make more informed decisions.
Key Features:
- Opportunity Insights: Analyze opportunity performance, engagement, influential touchpoints, and pipeline trends.
- Journey Insights: Understand buyer engagement, account progression, buying group participation, and funnel movement.
Standalone Demandbase Ads
Standalone Ads is a flexible advertising offering that provides access to Demandbase Ads through the self-service advertising experience, without requiring the purchase of the full Demandbase One platform. It is designed for organizations that want to run targeted B2B advertising campaigns, measure impact, and reach key buying groups while maintaining a lower-cost, lower-complexity entry point into the Demandbase ecosystem.
See Get Started with Self-Serve Advertising.
Buying Groups Recommendations Based on Product Groups in Buying Group Setup Agent
This new capability helps admins set up tenants faster. This agentic experience recommends tailored Buying Groups using the customer's Product Groups as context. Instead of manually defining Buying Groups from scratch, admins now get recommendations they can review, refine, accept, dismiss, or regenerate.
See Understanding the Buying Group Setup Agent.
Audyence Integration
The Demandbase + Audyence Integration connects Demandbase's account intelligence with Audyence's programmatic CPL marketplace. Together, they make it easy to move from account segmentation to campaign activation—ensuring your lead generation programs are always aligned with your highest-value accounts, without manual effort.
See Integrate Audyence with Demandbase.
Demandbase and Salesforce MCP
Customers will now be able to access Demandbase data directly from Agentforce via our MCP - just like using our ChatGPT integration. Teams can query account, contact, buying group, technographics, and journey data from within their agent workflows. This makes it easier for teams to work with Salesforce + Demandbase without switching platforms which improves productivity and output. All they need is Agentforce and have MCP enabled with Demandbase to connect the two. Credit usage is the same as LLMs.
Demandbase and Gong MCP
The Demandbase MCP integration with Gong brings rich company and signal data into Gong’s AI Briefer so sellers get the context they need, without manual research. Sales teams can now build AI Briefs in Gong using Demandbase account- and person-level data, including first-party (1P) and third-party (3P) data. All they need is Gong and have MCP enabled with Demandbase to connect the two. Credit usage is the same as LLMs.
Account Intelligence Agent in Demandbase One for Sales
The new Account Intelligence Agent helps sales teams quickly research accounts and personalize outreach by combining account data, opportunities, engagement, intent, news, buying groups, and CRM insights into a single AI-powered conversational experience.
Key Benefits:
- AI-powered account research with natural language questions.
- Unified account intelligence across Demandbase, CRM, financial, and news data.
- AI-generated messaging suggestions, outreach themes, and conversation starters to accelerate sales engagement.
Product Updates:
Title Reclassification in Job Level and Job Function
We've updated the Job Level and Function classification framework to improve title categorization and better support a broader range of global job titles, including non-English titles.