Demandbase leverages our Demandbase One for Sales data to determine if people associated with accounts match the targeted job levels or job functions.
Demandbase translates non-English job titles into English and maps them to standardized roles. Coverage works best for commonly used titles. For example, "Directeur Financier" is translated to "Chief Financial Officer." These translations are used to assign Job Function and Job Level, but the translated titles themselves are not shown to users.
You can use job levels and job functions when you:
- Create personas for buying groups
- Customize ad campaign strategies in the Campaign Builder
- Add filters when building lists
See Understanding Match Rates to learn more about how Demandbase One for Sales collects information about people.
Job Levels
The following table shows the criteria used to match a person to a particular job level. In the “Examples” column, we list a few sample job titles that are commonly associated with each level.
Job Level |
Description |
Examples |
| Board Member | Provides governance, oversight, and strategic direction for an organization. Board members safeguard stakeholder interests and help ensure long-term organizational success in line with applicable laws and governing documents. | Executive Chairman of the Board; Board member; Non-Executive Board Member; Trustees |
| C-Level | Leads the organization at the highest operational level. C-level executives set enterprise strategy, make high-impact decisions, manage risk and growth, and are accountable for company-wide outcomes. | Chief Executive Officer; Co-Founder; Chief Engineering Officer; Chief Revenue Officer; Chief Information Officer; Chief Growth & Innovation Officer; Chief Marketing Officer |
| Director | Oversees a department, function, team, or major initiative. Directors guide managers, develop business strategies, manage stakeholder relationships, and ensure teams have the resources needed to execute effectively. | Assistant Director of IT; Director of Purchasing; Director of Sales; Director of Admin; Director of Learning and Development |
| Lead & Senior Level | Highly experienced professionals with deep functional or technical expertise. They solve complex problems, lead key workstreams, and influence outcomes through expertise rather than formal people management. | Team Lead; Lead Analyst; Lead Architect; Senior Software Engineer; Principal Architect |
| Manager | Manages people, programs, or departmental work to meet business objectives. Managers plan and evaluate team activities, set goals, maintain standards, resolve issues, and recommend process improvements. | Assistant Manager of Sales; HR Manager; Senior Manager of Finance; IT Manager; IT Lead; Lead IT Architect |
| Mid & Entry Level | Early- to mid-career professionals focused on assigned work and day-to-day execution. They support team goals through analysis, coordination, customer support, process execution, and developing functional expertise. | Software Engineer; Data Analyst; Executive; Research Analyst; Associate; Accountant |
| Others | Titles that do not clearly fit another job level because of the role type, hierarchy, or how the position operates within the organization. | Host; Pilot; Photographer; Registrar; Copywriter; Cabin Crew; Funeral Director; Publisher; Conductor; Senior Pastor; Bus Driver; Makeup Artist; Theater Artists; Painter |
| Senior Executive | Senior management leaders who make and implement major business decisions. They often support C-level and other senior leaders while providing strategic direction, administrative leadership, and policy authority. | Partner; President; Head of IT Operations; Managing Director of Portfolio Support; Global Head; Business Head; Country Head |
| Vice President | Senior leaders who typically oversee departments, business units, or major functions. Vice presidents set direction, make decisions that affect business performance, manage partnerships, and respond to market and competitor trends. | Vice President of Sales; Senior Vice President-Supply Chain, Planning and Reporting; Vice President of IT; Vice President of Manufacturing |
Job Functions
The following table shows the criteria used to match a person to a particular job function. In the “Examples” column, we list a few sample job titles that are commonly held by people working in each job function.
Job Function |
Description |
Examples |
| Academics | Roles in teaching, academic advising, student support, curriculum development, research, and academic administration. This function also includes educational leadership, job placement services, and online learning content design. | School Principal; Dean of Student Services; Vice President of Student Affairs; Head of Department; Director of Educational Services; Professor; Admissions Counselor; School Staff; E-Learning Specialist; Academic Assistant |
| Accounting and Finance | Roles that manage, track, analyze, and report financial activity. Responsibilities may include bookkeeping, payroll, tax, audits, budgeting, forecasting, consolidation, financial planning, risk analysis, and financial controls. | Chief Accounting and Finance Officer; VP of Accounting; Financial Controller; Treasurer; Auditor; Director of Risk Assurance; Finance Manager; Portfolio Manager; Finance and Risk Analyst; Transaction Risk Investigator |
| Administration | Roles that keep offices, departments, or public entities running smoothly. Responsibilities may include reception, scheduling, travel, records, supplies, meetings, vendor coordination, staff supervision, and administrative or policy support. | Chief Administrative Officer; Mayor; Governor; Vice President Administration; Executive Director of Administration; Officer Manager; Assistant to the Managing Director; Assistant to the Head of School; Administration Coordinator |
| Business Development | Roles focused on growth, revenue opportunities, and new markets. Responsibilities include identifying prospects, researching target accounts, pursuing leads, developing proposals, setting growth goals, and supporting B2B or B2C sales cycles. | Chief Customer and Business Development Officer; Vice President of Corporate Business Development; Senior Vice President of Marketing and Business Development; Executive Vice President-Strategy and Corporate Development; Business Development Manager; Business Area Manager; Export Area Manager; Business Development Specialist |
| Construction Engineering | Roles that plan, design, manage, and oversee construction projects. Responsibilities may include technical design review, cost estimates, schedules, vendor coordination, site supervision, compliance testing, safety, and project reporting. | Senior Vice President–Construction; Senior Vice President-Construction Management and Construction Inspection; President-Construction Materials; Chief Architect; Director of Construction Technology; Construction Manager, Construction Lead; On Site Engineer; Civil Engineer; Preconstruction Project Coordinator |
| Consulting | Roles that advise organizations on improving performance, solving problems, managing change, and increasing efficiency. Consultants analyze client needs, develop recommendations, support implementation, and may specialize in strategy, operations, IT, finance, marketing, HR, or supply chain. | Consulting CEO; Controller Consultant; Senior Vice President of Consulting Services; Tax and Consulting Partner; Principal, IT Consulting; Director-Management Consulting; Director-Client Solutions Consulting; Management Consulting-Principal Consultant; Marketing Strategy Consultant; Investor Relations Consultant |
| Customer Support | Roles that help customers resolve issues and use products or services successfully. Responsibilities may include troubleshooting, handling complaints, coordinating fixes, supporting purchases or upgrades, measuring service KPIs, gathering feedback, and creating support content. | Chief Customer Experience Officer; Chief Customer Officer; Head of Customer Relations; VP- Call Center Manager; Vice-President Customer Service; Director, Customer Experience; Senior Manager Customer Success; Customer Care Manager; Help Desk Manager; Client Solutions Representative |
| Human Resources | Roles that manage talent and employee programs. Responsibilities may include recruiting, interviewing, onboarding, training, benefits, employee relations, workforce planning, culture, diversity, total rewards, and talent analytics. | Chief People Officer; Chief Human Resource Officer; Senior Vice President of Human Resources; Head of People; Human Resources Business Partner; Director of Global Talent Management; Sr. Director-Total Rewards & HR Operations; Recruitment Manager; Talent Acquisition Manager; Employee Development Manager; Campus Recruiter; HR Recruitment Coordinator |
| Information Technology (IT) | Roles that design, build, implement, support, and manage computer systems, software, hardware, cloud services, networks, and digital infrastructure. IT professionals solve technical problems, support users, optimize systems, and maintain security and reliability. | Chief Digital & Information Officer; Chief Technology Officer; VP of Information Technology; VP/GM Cloud Networking Software; Head of Tech & Digital; Principal IT Solutions Architect; Global Information Technology Infrastructure Director; Director, Back-End Engineering and Global Support; Assistant Director-CRM & Database Strategist; Technology Manager; Network Manager; UI Designer; Software Developer; IT Hardware Asset Manager |
| Investment Management | Roles that research, plan, manage, and monitor investments or financial assets. Responsibilities may include market research, portfolio management, securities trading, financial advising, underwriting, asset management, and fund strategy. | Chief Investment Officer; Partner of Private Equity; Senior Vice President of Loan Operations; Vice President-Portfolio Strategy, Investment, & Operational Planning; Director of Portfolio Operations; Director of Asset Management; Senior Wealth Advisor; Fund Advisor; Senior Portfolio Manager; Mortgage Underwriter; Treasury Fund Manager; Reinsurance Manager; Fund Development Coordinator |
| Legal | Roles that manage legal, compliance, regulatory, and judicial matters. Responsibilities may include legal research, counsel, contracts, litigation, risk management, governance policies, privacy guidance, negotiations, and monitoring compliance with laws and regulations. | Board Attorney; Chief Compliance Officer; Chief Legal Officer; VP-Deputy General Counsel; Global Head Security Compliance and External Relationship Management; Business & Tort Litigation Partner; Litigation Partner; Director-Corporate Law & Compliance; Client Success Advocate; District Registrar; Probation & Parole Law Enforcement Manager; Trade Compliance Manager; Trademark and Legal Administration Manager; Grants Officer |
| Logistics | Roles that manage the movement, storage, and delivery of goods. Responsibilities may include supply chain planning, supplier coordination, inventory, warehousing, shipments, transportation, route planning, cost control, metrics, compliance, and process improvement. |
Chief Supply Chain Officer; Senior Vice President-Supply Chain, Planning and Reporting; Managing Director, Supply Chain Operations; Head of Transportation; Executive Partner, Supply Chain; Senior Director Logistics and Goods & Services Purchasing; Director of Inventory and Logistics; Sr. Supply Chain Manager; Data Warehouse Manager; Manager, Transportation & Distribution; Global Mobility Specialist; Distribution Analyst; Inventory Officer |
| Manufacturing | Roles that produce, assemble, inspect, package, or maintain products at scale or in custom production environments. Responsibilities may include handling raw materials, operating machinery, quality checks, workplace safety, inventory, and plant operations. | Chief Manufacturing Officer; President of Manufacturing Operations; Vice President, Global Manufacturing; Director, Pharmaceutical Manufacturing; Associate Director- Manufacturing Maintenance; Manager-Manufacturing Test Development; Global Manufacturing Excellence Manager; Senior Mechanical Designer; Lead Mechanical Engineer |
| Marketing | Roles that plan and execute programs to promote brands, products, or services and build demand. Responsibilities may include market research, campaign strategy, product marketing, branding, public relations, communications, events, advertising, and customer acquisition or retention. | Chief Marketing Officer; Chief Product Officer; Senior Vice President-Worldwide Marketing; Executive Vice President of Sales & Merchandising; Head of Digital Marketing and Brand; Director- Conference & Event Marketing; Director of Digital Marketing; Advertising Director; Event Marketing Manager; Communications Manager; Media Planner; Public Affairs Officer; Campaign Analyst |
| Medical | Roles that provide or support healthcare services. This function includes clinical roles involved in diagnosis, treatment, and patient care, as well as non-clinical roles that support healthcare operations, administration, equipment, billing, coding, and records. | Chief Medical Officer; Managing Director Health & Welfare; Group President-Healthcare Division; VP, Pharmacovigilance Operations; Chief Nurse Executive and Senior Vice President of Patient Services; Nursing Director Emergency Department; Senior Director, Pharma Strategy; Clinical Programs Manager; Medical Information Manager; Surgical Coordinator; Health Coach; Pulmonologist; Population Health Coordinator |
| Operations (Operations and Administration in Advertising) | Roles that manage day-to-day business operations, teams, budgets, processes, and service quality. Responsibilities may include operational planning, resource management, procurement, facilities, production KPIs, policy implementation, compliance, and process improvement. |
Chief Operating Officer; President Global Operations; VP of Operations & Facilities Manager; Director of Online Operations; Head of Facility Management; Director of Infrastructure; Operations Manager; Manager of Store Operations & Facilities; Facilities Manager; Manager- Facilities Lead; Maintenance; Senior Maintenance Supervisor |
| Others |
Titles that do not clearly fit another job function because of the role type, hierarchy, or how the position operates within the organization. Important: This function cannot be selected for prioritization when customizing your ad campaign strategy. However, you can view campaign performance metrics for this function from the Campaigns dashboard. |
Host; Pilot; Photographer; Registrar; Copywriter; Cabin Crew; Funeral Director; Publisher; Conductor; Senior Pastor; Bus Driver; Makeup Artist; Theater Artists; Painter |
|
Product Management
|
Roles that plan, develop, launch, and manage products or services across the full lifecycle, from ideation through go-to-market and ongoing improvement. Important: This function cannot be selected for prioritization when customizing your ad campaign strategy. To prioritize people in this function, select the Marketing job function instead. |
Director of Product Management; Chief Product Officer; Product Manager |
| Project Management |
Roles that plan, organize, and guide projects from initiation through completion. Responsibilities include defining scope, managing resources, coordinating teams, tracking progress, and supporting delivery using the appropriate project lifecycle. Important: This function cannot be selected for prioritization when customizing your ad campaign strategy. To prioritize people in this function, select the Marketing job function instead. |
Project Manager; Head of Project Management, Project Director; Project Coordinator |
| Purchasing and Procurement | Roles that source, evaluate, negotiate, and manage suppliers, contracts, purchases, and procurement risk. Purchasing focuses on buying required goods and services; procurement focuses on long-term supplier strategy, cost control, and business alignment. | Chief Procurement Officer; Head of Group Procurement & Supplier Management; Head of Purchasing; Head Of Sourcing; Head of Buying; Vice President Procurement; Executive Director of Purchasing and Merchandising; Director-Indirect Procurement; Purchasing Manager; Procurement Manager; Lead Material Handler; Material Management Specialist |
| Quality Assurance | Roles that test, inspect, monitor, and improve products, services, and processes to meet quality standards. Responsibilities may include identifying defects, documenting issues, recommending corrective actions, maintaining procedures, conducting audits, and supporting safety compliance. | Chief Quality Officer; Chief Regulatory and Quality Assurance Officer; Head of Quality Assurance; SVP-Head of Quality & Sustainability; VP Quality- Regulatory Affairs; Sr Director- Head of Quality; Quality Systems Manager; Quality Control Team Lead; Quality Improvement Specialist Quality Control Engineer; Quality Supervisor |
| Research and Development | Roles that research, design, test, and develop new products, services, technologies, programs, or processes. Responsibilities may include research planning, testing procedures, resource management, budgeting, technical reporting, and industry-specific innovation. |
Chief Research and Development Officer; President of Research & Development; President & Head Researcher; Chief Innovation Officer; SVP Global R&D; Vice President of Research and Economic Development; Director- Research & Market Intelligence; R&D Senior Process Development Manager; Manager-Clinical Development Engineering; Design Researcher; Research Data Analyst; Research Support Officer |
| Safety and Security | Roles that protect people, property, facilities, and assets. Responsibilities may include safety policies, physical security, CCTV monitoring, threat investigations, emergency response, inspections, regulatory compliance, law enforcement, fire prevention, private security, or armed forces work. | Chief Security Officer; Executive Vice President of Fire & Life Safety; Director of Government and Law Enforcement Sales; Head Security & Fire Fighting; Dept. Head of Site Safety & Security Department; Head of Site Fire Department; EH&S Specialists/Construction Site Fire Safety Manager; Defense & Law Enforcement Area Manager & Technical Support; Customs and Border Protection Officer; Technical Sergeant; Patrolman; Fire Captain-Correctional Institution |
| Sales | Roles focused on selling products or services and generating revenue. Responsibilities may include lead generation, pricing, negotiations, presentations, account support, target identification, cold outreach, networking, partnerships, and finding new markets or growth opportunities. | Chief Sales Officer; Executive VP & Head of Retail; Head of Sales; VP-Head of Account Success; Vice President of Client Services; Director of Sales & Partnerships; Sales Regional Director; Inside Sales Manager; Channel Sales Manager; Engagement Lead; Realtor-Associate |