Demandbase Advertising targets your accounts' buying groups, enabling you to strengthen brand awareness, build trust, and drive engagement all while enhancing your Account Based Marketing (ABM) strategies. Whether you’re a Demandbase One for Marketing + Ads customer or using our Standalone Ads solution, you can launch campaigns today in just five simple steps using Demandbase's self-serve advertising tool.
With self-serve advertising you can:
- Build and launch your advertising campaigns.
- Manage and optimize campaigns in real time.
- Adjust creative, landing pages, and other targeting parameters.
Watch our step-by-step video guide to launching advertising campaigns in the Demandbase platform. This comprehensive resource walks you through the entire process, ensuring you're equipped from initial setup to final execution.
Resources to Help Plan & Launch Your Campaigns
- Planning a Campaign with the Advertising Cloud Playbook - This playbook provides strategic campaign guidance and various advertising use cases to help refine your approach.
- Review Best Practices for Budgeting an Advertising Campaign.
- Building an Advertising Campaign for Campaign Builder - Looking for more in-depth guidance? This guide walks you through each step in the launch process.
- Your campaigns are now live! Follow the principles in Measuring the Results of an Advertising Campaign.
Important: Have support questions about self-serve Advertising? The standard customer-service level agreement applies to self-serve only customers. See Demandbase ABM Platform Availability and Support Services.
Standalone Ads
Standalone Ads is a flexible advertising offering that provides access to Demandbase Ads through the self-serve advertising experience, without requiring the purchase of the full Demandbase One platform. It is designed for organizations that want to run targeted B2B advertising campaigns, measure impact, and reach key buying groups while maintaining a lower-cost, lower-complexity entry point into the Demandbase ecosystem.
To get started, see Understanding the Onboarding Setup Agent.
Important: Customers with Standalone Ads also have access to Advertising Campaign Services (ACS), which provides additional campaign expertise and support. Contact your Demandbase Account Team for more information.