Get Started with Self-Serve Advertising

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Context

To maximize your advertising budget and protect your brand, it’s crucial to reach the actual buyers in your target accounts with relevant ads on brand-safe sites. The Demandbase Advertising Cloud helps you run ad campaigns to accomplish this piece of your Account-Based Experience (ABX) strategy.

With self-serve Advertising you can:

  • Build and launch your advertising campaigns.
  • Manage and optimize campaigns in real time.
  • Adjust creative, landing pages, and other targeting parameters.

Tip: To help you plan and run ad campaigns in Demandbase, fill out the Advertising Cloud Media Planning Template. You can obtain this resource from your Demandbase Customer Success Manager or other contact. Watch the Using the Advertising Cloud Media Planning Template video for an overview.

Steps

  1. Refer to the Planning a Campaign with the Advertising Cloud Playbook article to plan and implement your targeting strategy.
  2. Review the Building an Account List for an Advertising Campaign article.
  3. See Build an Advertising Campaign.
  4. Gauge and fine-tune your campaign by following the principles of Measuring the Results of an Advertising Campaign.

Important: Have support questions about self-serve Advertising? The standard customer-service level agreement applies to self-serve only customers. See Demandbase ABM Platform Availability and Support Services terms to learn more.

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