Building an Advertising Campaign Using Campaign Builder

The Campaign Builder in Demandbase Advertising guides you through creating, launching, and managing advertising campaigns. Campaign Builder helps you define campaign targeting, assign creatives, configure media plans, and review campaign settings before launch.

After you launch a campaign, you can optimize performance by adjusting creatives, landing pages, and other advertising parameters.

If your company has Advertising Campaign Strategist (ACS) support, you can also work with your ACS to create, publish, and launch advertising campaigns.

Prerequisites to Create an Advertising Campaign

• You must have access to Demandbase Advertising.
• The Demandbase Tag must be deployed on the landing page for your ad.
• Have the following campaign assets ready:
  • Ad Creative Sets: See the following articles for more information about uploading creatives.
    • Upload Display Creatives
    • Upload Creatives for Native Content Advertising
    • Upload Creatives for Web Video and Connected TV Advertising
  • Landing Page URL: See Landing Page URL and UTM Parameters for guidance on constructing your landing page URL.

Create an Advertising Campaign

1. From the left navigation bar, go to   Advertising > Campaigns.
2. Click + New Campaign.
3. Complete the following steps in Campaign Builder:
   1. Step 1: Campaign Basics: Configure campaign flight dates, account lists, intent keyword sets, ad format, geolocation, and Audience.
   2. (Optional) Step 2: Journey Targeting: Select a Journey Funnel, assign Journey Stages to funnel areas, and align campaign strategy based on desired outcome. 
      Tip: If you don't want to use Journey Targeting, you can skip this step.
   3. Step 3: Add Ad Groups: Assign ad creative sets to the campaign.
   4. Step 4: Media Planning: Configure the campaign budget, ad plan, and bid priorities.
   • Step 5: Review and Publish: Review your campaign settings and launch the advertising campaign.
     Tips: 
     • To return to a previous Campaign Builder step, click the step in the top navigation bar. 
     • If a previous step requires attention, a red exclamation point appears for the step in the top navigation bar. Hover over the exclamation point to see details about the error.