New Features:
Custom Actions
You can now create Custom Actions to configure HTTPS API requests that send Account or People data to a partner system, or trigger events directly in that system.
Custom Actions work seamlessly with Demandbase out-of-the-box integrations for Marketo, HubSpot, and Salesforce, as well as with Custom Integrations—giving you more flexibility to connect Demandbase with the tools you rely on most.
Custom Integrations
You can now create Custom Integrations that connect to any API. These integrations let you build Custom Actions to send Account or People data or to build an Automation that triggers an event in the partner’s system.
See Create and Manage Custom Integrations.
Demandbase + LeanData Routing Automation
Demandbase now triggers routing flows within LeanData based on real-time account engagement signals, including increased website activity, buying intent, or drops in engagement. This integration ensures dynamic account and contact assignment, automatic follow-up actions, and tighter alignment between sales and marketing teams, helping prevent missed opportunities and maintain deal momentum.
See Integrate LeanData with Demandbase.
See Take Action: LeanData One-Time Routing.
See Add Automation Actions to Trigger a Routing Flow in LeanData.
Product Updates:
People Tab on the Account Page Redesign
We’re excited to introduce the redesigned People Tab on the Account Page in Demandbase One for Sales. Instead of switching between separate views for Current and Former contacts, you can now see all your contacts in one unified view. Powerful new filters, including Buying Group, Persona, Role, Engagement Minutes, and more, work seamlessly alongside your existing ones, making it easier than ever to find exactly who you need. Plus, quick filters like New & Known help you instantly spot net-new people not found in your CRM, MAS, or CSV, or zero in on the known contacts already in your systems.
See Understanding the Demandbase One For Sales People Tab.
Intent Redesign with People Recommendations
This release introduces a redesigned Intent experience in Demandbase One for Sales. The redesign includes enhanced Keyword & Keyword Set level insights and People Recommendations powered by Person-Based Intent. This allows sellers to move beyond account-level signals to directly engage top contacts—driving faster, smarter, and more targeted outreach.
See Understanding the Demandbase One for Sales Engagement Tab.