The Site Analytics page in Analytics helps you understand who visits your website and which pages they view. Use this information to tailor content and messaging to visitors’ interests.
Understand Site Analytics Page Visit Types
Site Analytics includes the following types of page visits:
- Unknown visits: Page visits tracked by the Demandbase tag using the visitor's IP address and Demandbase cookie.
- Known visits: Page visits synced from an integrated Marketing Automation System (MAS).
Understand Site Analytics Page Visit Counts
Demandbase and MAS use different technologies to identify website visitors. As a result, each system may identify different visitors, or both systems may identify the same visitor.
When both systems identify the same page visit, Demandbase initially counts the visit detected by the Demandbase Tag as an unknown visit. If MAS later associates the visit with a known contact and syncs the data to Demandbase, Demandbase counts the visit again.
To capture page visits from both unknown and known visitors, assign Engagement Points to both types of visitors. See Set Up Engagement Points for Activities.
Track Campaign Performance with URL and UTM Parameters
Site Analytics leverages URL/UTM parameters to track campaign performance. See Landing Page URL and UTM Parameters and UTM Parameters to Use in Landing Page URLs.
Prerequisites to Access Site Analytics
- You must deploy the Demandbase Tag to your company's web pages. See Deploy Demandbase One Tag.
- You must assign Engagement Points to web page visits. See Set Up Engagement Points for Activities.
View Site Analytics for Account Lists
View Site Analytics for an account list to understand which accounts visit your website, which pages they view, and how website engagement changes over time.
Access Site Analytics for Account Lists
- From the left navigation bar, go to
Analytics > Engagement > Site Analytics.
- Select an account list and specify a date range.
Filter Site Analytics for an Account List
To filter the SIte Analytics page, use quick filters, or click More Filters to use selectors to define your filter criteria.
You can also toggle Engagement Points and Trending Onsite Engagement on or off to update the information on the page.
-
Engagement Points: By default, Demandbase only shows page visits that have Engagement Points assigned. Toggle off
to show all page visits.
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Trending Onsite Engagement: Toggle on
to show accounts with a recent increase in page visits. When you enable this option, Demandbase highlights accounts with higher website visit activity in the most recent 7 days compared to the prior 2 months. Both time windows are based on your selected end date.
For example, if the end date is September 30, Demandbase compares activity from September 24–30 (7 days) against the preceding two-month period ending September 24.
Review Site Analytics for an Account List
The Site Analytics page includes the following sections for the selected account list and date range:
KPI Cards in Site Analytics for Account Lists
The following cards show information about the performance of your website for the selected account list and date range.
Accounts visited and change in accounts visited:
- The number represents the total number of accounts that have visited.
- The percent and up or down arrow to the right of the number represents the increasing or decreasing percentage change in accounts that have visited.
Unique visitors and change in unique visitors:
- The number represents the total number of unique website visitors.
- The percent and up or down arrow to the right of the number represents the increasing or decreasing percentage change in unique website visitors.
Total page views and change in page views:
- The number represents the total number of page views.
- The percent and up or down arrow to the right of the number represents the increasing or decreasing percentage change in page views.
Tip: Demandbase calculates the percentage change shown on the cards by comparing the selected date range to the preceding equivalent date range.
Website Visits Graph in Site Analytics for Account Lists
The Website Visits graph shows page view, new on-site, and returning account data for the selected account list and date range.
In this section, you can:
- Change the time interval to view the data by days, weeks, or months.
- Hover over a time interval to see the data for that period.
- Click Export to export the data to a CSV file.
Accounts and Pages Tables in Site Analytics for Account Lists
For the selected account list and date range, the Accounts and Pages tables show details about the accounts that visited your website and the web pages they viewed.
Tip: To see new on-site and returning accounts in the table, add the New Accounts and Returning Accounts columns. Each column displays a Yes or No value for every account, indicating whether it is new or returning.
You can also use the table visualizer to see a graph of the data, update the columns shown, and export the data to a CSV file. See Use Tables in Site Analytics.
View Site Analytics for an Individual Account
View Site Analytics for an individual account to understand its website activity, including page views, unique visitors, and pages viewed.
Access Site Analytics for an Individual Account
- From the left navigation bar, go to
- Select an individual account and specify a date range.
Filter Site Analytics for an Individual Account
To filter the page, use saved filters, or click More Filters to use selectors to define your filter criteria.
Review Site Analytics for an Individual Account
The Site Analytics page includes the following sections for the selected account and date range:
KPI Cards in Site Analytics for Individual Account
The following cards show information about the performance of your website for the selected account and date range.
Total page views and change in page views:
- The number represents the total number of page views.
- The percent and up or down arrow to the right of the number represents the increasing or decreasing percentage change in page views.
Unique visitors and change in unique visitors:
- The number represents the total number of unique website visitors.
- The percent and up or down arrow to the right of the number represents the increasing or decreasing percentage change in unique website visitors.
Tip: Demandbase calculates the percentage change shown on the cards by comparing the selected date range to the preceding equivalent date range.
Website Visits Graph in Site Analytics for Individual Account
The Website Visits graph shows page view and unique visitor data for the selected account and date range.
In this section, you can:
- Change the time interval to view the data by days, weeks, or months.
- Hover over a time interval to see the data for that period.
- Click Export to export the data to a CSV file.
Pages Table in Site Analytics for Individual Account
For the selected account and date range, the Pages table shows the web pages the selected account viewed.
You can also use the table visualizer to see a graph of the data, update the columns shown, and export the data to a CSV file. See Use Tables in Site Analytics.