List Build Filters

  • Updated

Important: This article is for users with Demandbase One for Sales (DBS)-only license. Users with both Demandbase One for Marketing and DBS licenses should refer to Unified List Dimensions.

In Demandbase One for Sales, you can build lists of companies and people to find prospects that meet your ideal customer profile. The lists allow you to search based on the companies, people, and insights filters you add.

Company Filters

The following table shows the account filters you can use when building a list.

Filter Description
Company Location
  • Geography (region, country, state/province)
  • City
  • Postal Code
  • Area Code
Employees Employee count range
Revenue Annual revenue range
Industry Classification
  • Industry and sub-industry: Click the arrow next to an industry to see sub-industries. Demandbase has its own proprietary classifications, which consolidates differing global standards. See Updates to Industry Codes.
  • NAICS: You can enter up to 150 North American Industry Classification System (NAICS) codes, separated by commas, per search. Enter an asterisk (*) to perform a wildcard search and find companies in a wider list of industries without specifying all sub-industries. For example, enter the Electronics NAICS code with an asterisk, 334*, to find all sub-industries under the Electronics industry. For the most recent NAICS codes, see the NAICS website.
  • SIC: For the most recent Standard Industry Classification (SIC) codes, see the US SEC website.
Company Name Name of company
Company Status
  • Operating
  • Acquired
  • Liquidating
  • Non-Operating
  • Out of Business
Fiscal Year End Fiscal year end month for public companies
Company Type
  • All
  • Public
  • Private
  • Government
  • Organization
Business Structure
  • Global Parent
  • Subsidiary
  • Independent
Suppression List Accounts you don’t want included in the search. Watchlists, saved lists, saved searches, and data file imports can be used as suppression lists.
Ticker Company stock market ticker symbols

People Filters

The following table shows the people filters you can use when building a list.

Filter Description
Job Function See job functions
Job Level See job levels
Contact Quality Score See Understanding Contact Quality Score (CQS)
Job Title Add or exclude job titles
Contact Info
  • All
  • Email (Valid Email, Valid Domain)
  • Desk Phone
  • Mobile Phone
  • Corporate Phone
Contact Location Location of contacts
Social Networks
  • LinkedIn
  • Twitter

Insights Filters

The following table shows the insights filters you can use when building a list.

Filter Description
Annual Lists & Indexes
  • All
  • FTSE 100
  • Forbes Global 2000
  • Fortune 1000
  • Fortune 500
  • Inc 5000
  • Russell 3000
  • S&P 500
Connections
  • People you know
  • People your coworkers know
  • Your employer
  • Previous employers
  • Your coworker’s previous employers
  • Reference customers
  • Alumni
News
  • Agents: Select to search for news about companies using the available agents
  • Keywords: Select to search for news about companies using the keywords you enter

Important: After selecting a news option, select the date range for the news.
Technology Technographics selected by your Demandbase admin. See Manage Technographics Settings in Demandbase One for Sales.
Demandbase Intent Demandbase intent signals selected by your Demandbase admin. See Understanding Demandbase Intent.
Bombora Intent

Bombora intent topics selected by your Demandbase admin. See Set Up Intent for Bombora Integration.

Important:

  • After selecting intent topics, select the range of intent scores. Intent scores indicate how much a company has been reading about a topic over a particular week. Higher intent scores indicate companies are more likely to purchase a product or solution.
  • Your company must have a paid Bombora license to access this data in Demandbase One for Sales.

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