Upload Creatives for Web Video and Connected TV Advertising

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You can upload video creatives in Demandbase Advertising to use for pre-roll ads in web video and connected TV (CTV) campaigns. 

There are two places in Demandbase Advertising where you can upload supported creatives:

Tip: You can also upload display and native creatives. For more information, see:


Ensure your creative assets and landing page information conform to requirements in the Video Advertising or Connected TV Advertising sections of Reference: Non-Personalized Ad Specifications.

Ensure you have one of the following for the ad:

  • Video files and landing page URLs
  • VAST URLs (v2.0 or later)


  1. To upload native creatives, do one of the following
    • From the Creative Library, click + Upload Creatives and click Creatives only under video in the window that opens.
      Video Creatives Only.png
    • From the Campaign Builder, go to Step 5: Creatives and click Upload Creatives.
      Important: You must select Video as the campaign format in Step 2: Campaign Details to upload video creatives.
  2. In the window that opens, select or create an Ad Group for the creatives in the Choose an Ad Group drop-down list.
  3. Do one of the following:
    • Drag and drop the video file in the window and enter the Landing Page URL for the ad.
      Video Creatives Upload.png
    • Select Paste VAST URLs (v2.0 or later) and enter the URL in the text box.
      Tip: To add multiple VAST URLs, click Add another VAST Tag.
      Video Creatives VAST.png
  4. Click Submit.
    After you submit the creative, Demandbase needs time to process the video.

Next Steps

After the upload finishes processing, you can go to the Ad Group in the Creative Library to review the details for the creatives. You can also watch a video preview or click the web video and CTV links to creative would look in each ad format.

View Tear Sheet Video.png

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