October 2026 Product Update

Demandbase now supports Snowflake Zero-Copy integration, allowing you to securely access and query Demandbase datasets directly in Snowflake without copying data.

Combine Demandbase account intelligence, intent, and campaign data with your first-party data for unified analytics, audience segmentation, and AI-driven insights. Shared datasets refresh every 24 hours.

Important: Requires a Snowflake account in the AWS us-east-1 region.

See Integrate Demandbase with Snowflake Zero-Copy.

The Intent Keyword Agent uses Demandbase AI to help you discover, analyze, and optimize intent keyword sets. Get recommendations for keywords, find duplicates, generate new keyword sets, and manage existing sets directly from the Demandbase AI Chat interface.

See Understanding the Intent Keyword Agent.

Two new read-only tools are available through the Demandbase MCP server to help marketers optimize their intent keyword sets:

• Rank Keyword Sets: Ranks existing keyword sets based on campaign topics, keywords, or landing page URLs and recommends whether to reuse an existing set or create a new one.
• Evaluate Keyword Set: Analyzes keyword set performance using opportunity data and recommends keywords to keep or remove.

See Demandbase MCP Tool Details.

Site Analytics now tracks website visitors referred by AI platforms, including ChatGPT, Gemini, and Claude. Use the new AI-Referred Visitors metric to measure traffic from AI platforms, monitor trends, and understand how AI referrals contribute to website engagement.

See Understand AI-Referred Visitors in Site Analytics.

Email Validation is now available in Data Integrity. Validate the email addresses in your CRM or MAS to keep your data accurate and improve deliverability.

What’s new

• Email Validation job: Validate CRM and MAS email addresses with a reliable validation service.
• Flexible scheduling: Run validation once, or set it on a recurring schedule to keep email data current.
• Actionable results: See each address’s Email Validation Status, Validation Date, and Employment Status.
• Configurable field mapping: Choose which CRM or MAS fields store the validation results for each process.

Why it matters

• Healthier data: Validate email addresses regularly so their status stays current.
• Fewer bounces: Find invalid addresses before you send campaigns

Admins can now control user access to each Agentbase AI feature through permission sets.

• In permission sets, use the new Gen AI tab to give a pilot group access to an AI agent while keeping it unavailable to other users.
• All existing permission sets include access to all AI agents by default. Users retain their current access until an admin updates a permission set.
• Permissions for Account Intelligence Agent (AIA) on the Sales tab is now named AI Chat in Sales. This permission grants access to both AIA and AI Chat in Sales.

See Manage Demandbase Agentbase AI Features and Manage Agentbase AI Feature Permissions for Individual Users.

We’ve introduced After Reach to give advertising customers a clearer, more accurate view of how their campaigns impact target accounts after they’ve been reached.

Campaign performance metrics now focus on qualifying activity measured only after ads begin serving to an account. While the Reached metric continues to show how much of your target audience received ads, all subsequent engagement data reflects true post-impression impact.

What’s new:

• Performance After Reach: Metrics including Visited, Clicked, Interacted, Lifted, and New on Site now measure activity exclusively from accounts that received at least one impression.
• Post-Impression Page Views: Page View counts now start tracking for an account after its first impression, ensuring pre-campaign activity isn't counted toward ad performance.
• Clearer In-App Guidance: Updated metric definitions explain exactly how each value is calculated. An in-app announcement will also walk customers through the changes and benefits.

Credits Usage now tracks MCP Credits. Tenant admins can see how much MCP their organization uses and set rate limits to control it.

What’s new

• MCP Credits in Credits Usage: MCP Credits appear as their own row in Credits Usage, next to AI Credits.
• Rate limits: Admins can set MCP Credit limits at the Tenant, User, or Department level.
• Per-user usage history: Admins can see how many MCP Credits each user consumes.
• Buy AI Credits moved: The Buy Credits button is now on the AI Credits > Manage page. That page shows total AI Credits, and customers with the Demandbase AI SKU can buy more there.

See Understanding the Credit Usage Dashboard.

We dedicated the first two weeks of October for UX and engineering teams to focus on reducing everyday friction with our product according to our users. As a result, we’re rolling out a series of improvements across the product.

You may notice more intuitive labels, tables, and responsive layouts that help you find information faster, clearer entry points and more focused prompts for getting started with AI, and a more consistent experience through shared components and design patterns. All without changing core functionality or workflows. Our customers voices were heard and we're making changes to make your job easier using Demandbase.