Understanding the Performance Tab on the Campaigns Dashboard

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The Performance tab on the Campaigns dashboard shows ad metrics such as cost, ad impressions served, lift percentage, and new page visits for targeted accounts. This information can help you identify trends that are important for your campaigns. 

You can view Performance metrics by accounts or domains. At the top right of the chart, go to the View by: toggle and click Accounts or Domains. See Domains Tab for an overview of how data differs between accounts and domains.

Tip: You can use the baseline and advanced filters at the top of the page to filter the dashboard. See Understanding Reporting on the Campaigns Dashboard for more information about the filters. 

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Performance KPI Cards

The Performance KPI cards summarize information about key activity around your campaigns. 

Performance KPI Card Definition
Spend Total budget spent to date, or within the selected time frame. 
Impressions Total impressions served to date, or within the selected time frame, for the selected campaigns.  
Lifted Percentage of the target accounts that have more engagement (page views) during the campaigns compared to the baseline period of 30 days prior to the start of the campaigns. Baseline page view counts are normalized for campaign length in calculating this metric. 
New Accounts/Domains On Site (changes to Accounts or Domains depending on the selection in the View by: toggle.) 

Accounts: Number of target accounts that visited your website for the first time compared to the baseline period of 30 days prior to the start of the campaigns. 

Domains: Number of domains with targeted accounts that visited your website for the first time compared to the baseline period of 30 days prior to the start of the campaigns. 

Important: New accounts on site are a subset of the total lifted accounts. 

Performance Chart

The Cumulative Performance chart shows a snapshot of reach and engagement for your campaigns. 

Tip: Click on a stage to quickly filter and only see related metrics in the Campaigns and Domains table. 

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Performance Chart Stage Definitions

The following are the definitions for the stages in the Cumulative Performance chart. 

Performance Stage Definition 
Targeted Number of accounts or domains targeted by the selected campaigns.
Reached Number of targeted accounts or domains that received at least one ad impression from the selected campaigns during the selected date range.
Visited Number of targeted accounts or domains that visited your website during the selected date range.
Clicked Number of targeted accounts or domains that clicked an ad delivered by the selected campaigns.
Interacted

Number of targeted accounts or domains that met the threshold for significant website activity within the past 30 days. This could be defined as a number of sessions or number of page views. 

Hover over Interacted to see how your Admin defined this metric.

Important: Admins can define the Interacted metric. See Define the Interacted Metric in Campaigns Dashboard for instructions. 

Campaign Visualization Graph

The graph at the bottom of the Cumulative Performance chart shows the total number of campaigns that ran during the selected date range. Each line represents a campaign, hover over to see the campaign name and start and end date. Click + Show 10 more to see additional campaigns. 

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