Context
The Add to Marketo Campaign action allows you to add people from Demandbase to your Smart Campaigns in Marketo. Using Marketo Smart Campaigns, you can:
- Start ABM email campaigns
- Send direct mail packages using a provider such as Sendoso
- Send email alerts
- Send handwritten letters using a provider such as Letter Friend
- Start or pause marketing nurturing activities
- Change data values or program statuses
Prerequisites/Preparation
- Marketo is integrated with Demandbase
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Have active Marketo Campaigns set up with the Campaign is Requested trigger and the Source set to Web Services API.
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Example of campaign setup in Marketo Classic.
- Example of campaign setup in Marketo Sky.
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Example of campaign setup in Marketo Classic.
Important:
- You do not need to add members to the Marketo Smart Campaign.
- Only Smart Campaigns set up with this configuration appear in Demandbase.
Steps
- Select people you want to add to a Smart Campaign and click Take Action.
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In the right Take Action menu, select the Partner tab and click Add to Marketo Campaign.
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Select the Smart Campaign you want people added to in the Campaign drop-down list and click Confirm.
Tip: Demandbase syncs Smart Campaigns set up with the Smart List “Campaign is Requested” trigger nightly. If the Smart Campaign you are looking for is not available, click the Refresh icon.