New Features:
Intent Agent
We’re excited to introduce Intent Agent, the latest addition to Agentbase that delivers AI-powered summaries of account or account list intent activity. Intent Agent provides a detailed, actionable view of trending topics, keyword research patterns, and buyer journey stages—all updated every 24 hours.
An interactive intent heatmap visualizes keyword strength—by journey stage for account lists and by date range for single accounts—helping you align content and outreach strategies more effectively. With these insights, you can refine targeting, improve timing, and accelerate opportunities through the pipeline.
See View Intent Summaries With AI Insights
Ad Journeys (available June 24, 2025)
Ad Journeys automates account-based targeting and activation within Demandbase’s Demand-Side Platform (DSP). It delivers the most impactful creative to high-priority accounts at each stage of their buying journey, while optimizing budget and campaign efficiency.
Marketers can now easily set up, monitor, and optimize full-funnel campaigns, ensuring ads reach the right audience at the right time. This means improved pipeline progression and optimized ad spend.
See the following articles:
- Campaign Builder Step 5: Creatives
- Campaign Builder Step 6: Bid Priority
- Understanding the Campaign Dashboard for Individual Campaigns
- Understanding the Journeys Summary Page
Multi-Channel Campaign Reporting (available June 24, 2025)
Introducing the new Multi-channel Reporting dashboard, now available in the 3rd Party Campaigns tab of our advertising product. This tool centralizes LinkedIn, Google, and onsite engagement data into a unified view.
Now you can easily track trends and compare performance across multiple channels and campaigns. Automated data ingestion from LinkedIn and Google Ads also eliminates manual uploads, saving you time.
See the following articles: