Campaign Builder Step 6: Bid Priority

Step 6: Bid Priority of the Campaign Builder lets you align budgets to specific journey stages within a campaign and submit the completed campaign to go live. 

Important: The Journey Stages shown are selected in Campaign Builder Step 5: Creatives - Journey Stages.

Prerequisites

• You must have a license for Demandbase Advertising.
• To publish a campaign, you must complete all six steps of the Campaign Builder and none of the steps can appear in red with an exclamation mark instead of a blue checkmark.

Steps 

1. Create a new campaign or select a campaign you want to edit. See Build an Advertising Campaign or Edit and Manage Campaigns.
2. Create your campaign with required inputs for Steps 1-5.
3. Assign a bid priority for each stage using the following options:
   Tip: You can customize these priorities based on your strategy, but we recommend aligning them with the following funnel structure.
   • Bid standard (for top-of-funnel stages)
   • Bid more (for middle-funnel stages)
   • Bid most (for bottom-of-funnel stages and expansion opportunities)
4. Click Confirm. 
   Tip: Demandbase checks the campaign information and shows a pop-up notification with recommendations if there are issues.
5. In the One last check before you launch window, review the summary of all campaign information you entered in the Campaign Builder and click Publish to schedule the campaign for launch.
   Important: Once you publish a campaign, you can't change the account list. You're also responsible for all campaign spend associated with the campaign. If you’re not ready to launch the campaign, you can save it as a draft.
   

Outcome

The campaign remains in Pending status until the date specified in Step 2 of the Campaign Builder, when the status changes to Active.

After you publish a campaign, there are two ways to know if a campaign is live:

• Email: Shortly after a campaign has been launched, Demandbase sends an email to the campaign creator.
• Advertising reporting: When you review a campaign in Demandbase, a green dot appears next to the campaign name. A gray dot appears next to inactive campaigns. 

Additionally, all watches start receiving Campaign Insight emails after the campaign has been live for one week.

AdChoices

The AdChoices icon link appears in the top right of your published ad. The AdChoices link provides consumers with information and choices about how and when advertisers collect and use data to serve ads targeted to them based on their likely interests. For more information, see the documentation at http://youradchoices.com.