New Features:
Demandbase Marketplace and Developer Portal
This month we’re launching the Demandbase Marketplace and Demandbase Developer Portal.
The Demandbase Marketplace is an in-product hub designed to enhance Demandbase One by offering a centralized location to discover, evaluate, and activate integrations with other GTM tools. It streamlines operations and accelerates growth by providing a plug-and-play experience with over 110 certified data, workflow, and orchestration integrations.
The Demandbase Developer Portal empowers external developers and technology partners to build, test, and list integrations through comprehensive APIs, SDKs, sandbox environments, developer documentation, and community support.
Demandbase Workato App
The Demandbase Workato App enables B2B organizations to seamlessly integrate Demandbase’s industry-leading account intelligence with thousands of business applications—without complex development work. By automating workflows and enriching CRM, marketing, and sales tools with Demandbase data, teams can improve lead prioritization, enhance personalization, and drive more efficient revenue operations at scale.
TechTarget Integration
We now have a direct integration of Informa TechTarget’s Priority Engine Account Intent Feeds (AIF) with Demandbase One. This integration helps sales and marketing teams identify and engage in-market buyers earlier by delivering automated workflows and high-precision intent data directly into their GTM strategy. With stronger segmentation and faster engagement, customers can prioritize the right accounts, accelerate deal cycles, and drive higher pipeline efficiency.
See Use Demandbase with TechTarget.
Demandbase Intent in Adobe Real-Time Customer Data B2B Platform
We are excited to announce the integration of Demandbase Intent data with Adobe’s Real-Time Customer Data B2B edition within Adobe Experience Platform. Mutual customers can create precise, high-intent audience segments and activate them across their marketing channels in real time. This means better-targeted campaigns, increased engagement, and higher conversion rates, as marketing teams can dynamically adjust messaging based on actual buying signals.
See Demandbase Intent for Adobe Real-Time Customer Data B2B Platform.
Integration Setup Wizard for Marketo
This month, we are launching a new integration setup experience for Marketo. With this update, admins can now designate a Marketo Dynamic SmartList as the primary ingestion source into Demandbase. This targeted approach helps reduce the overall number of leads synced—ensuring that only those most aligned with Ideal Customer Profiles are imported. With fewer ingested fields, the platform runs more efficiently, onboarding is faster, and admins gain better control over the data available in the system.
See Integrate Marketo and Demandbase.
Integration Setup Wizard for Salesforce
We are introducing a new integration setup experience within Demandbase One for Marketing that allows customers and implementation teams to streamline integration set-up. This streamlined setup uses a standardized way to manage field data, making integrations faster and easier. With fewer ingested fields, the platform runs more efficiently, onboarding becomes quicker, and admins gain better control over the data available in the system.
See Step 3: Add Salesforce Integration in Demandbase One.
Buying Groups in Heatmaps
Demandbase One is making it easier to analyze buying groups by introducing properties like roles, personas, and groups to heatmaps. This feature provides marketers with a clear visual of engagement across buying groups, helping them fine-tune their strategies. It also pinpoints unengaged roles or personas, so marketers can focus on targeting and nurturing the right areas to close deals effectively.
See Analyze Buying Groups in the Engagement Heatmap.
Geotargeting Region De-Select
Demandbase Advertising is simplifying granular geotargeting with an easier region selection experience. This functionality allows marketers to select larger targeting locations (ie. continents and countries), and then deselect smaller regions (ie. countries and states) from within the selected geolocation.