Use Demandbase with TechTarget

The Demandbase and TechTarget partnership allows Demandbase to ingest the TechTarget Priority Engine Account Intent Feeds directly into the platform.

See TechTarget’s article How to connect Demandbase and Priority Engine Account Intent Feeds.

TechTarget data is synced on a weekly basis and can be used in various areas in Demandbase such as:

• Account lists, filters, reports, and segments.
• Intent engagement minutes.
• Journey stages.
• Predictive scores.
  Tip: We recommend waiting at least a month after integration to retrain your predictive scores.
• Advertising campaigns.
• Marketing campaigns, such as nurtures, personalized websites, and conversational marketing experiences.

Important: 

• TechTarget data is matched to accounts in Demandbase using the account domain.
• You can see more information about TechTarget in the Demandbase Marketplace. From the left navigation bar, go to Integrations > Marketplace, and search for TechTarget.

TechTarget Data Examples

The following are examples of TechTarget data:

Prerequisites

• You must have a TechTarget Priority Engine Account Intent Feeds subscription.
  Important: You must have one or more Account Intent Feeds Segments enabled.
• Your Informa TechTarget Technical Success Manager must toggle the Demandbase integration from the Priority Engine backend.
• You must have Admin privileges in Demandbase.

Steps: Get API Token from Demandbase

1. Log in to Demandbase.
2. From the left navigation bar, go to Settings > My Profile > API Tokens.
3.  If a token does not already exist, click Generate.
   
4. Click Copy to clipboard.
   

Steps: Integrate with Demandbase in TechTarget

1. Log in to TechTarget.
2. Go to the Priority Engine.
3. From the left navigation bar, go to Integrations > Demandbase Connection > API Tokens.
4. In the API Details box, paste your Demandbase API token.
5. Click Connect.
   
6. After you connect Priority Engine to Demandbase, the system displays a success notification. Intent data is synced into Demandbase within 48 hours.
   
7. To see or modify the integration, go to the Settings section in TechTarget’s Priority Engine.

Use TechTarget Intent as Selectors

1. In the selector module, click the Advanced tab.
2. Add the Intent Surge activity selector.
3. Click the arrow next to Add constraints and choose the constraints you want to use:
   • Activity Date: Date the intent data came into Demandbase.
   • Intent Fields: Name of TechTarget field. See TechTarget Data Examples.
     Tip: TechTarget fields begins with ITT.
   • Source: Set operator as Equals and value drop-down as TechTarget.
     
4. Enter the desired criteria.
5. (Optional) To use geolocation, add the Engagement activity selector. Click the arrow next to Add constraints and choose the geolocations you want to focus on.
6. Click Save.
   

Configure Engagement Minutes Using TechTarget Intent

1. From the left navigation bar, go to Settings > Analytics > Engagement Minutes.
2. In the Choose Category drop-down, select Intent Activities. 
3. Under the 3rd Party Intent Surge section, set Any Value drop-down to Intent Surge.
4. In the Operator drop-down, select an operator.  
5. In the Enter Criteria field, enter the criteria of TechTarget data. 
6. (Optional) To use geolocation Intent, scroll down to the 3rd Party Geo Intent Activity section, and set Any Value drop-down to Intent Surge. Choose an operator, criteria of TechTarget data, and geolocations you want to focus on.
7. In the Minutes field, enter a number above zero.
   Tip: We recommend using a decimal value between 0 and 1 for Intent Engagement Minutes.
8. Click Save at the top right.