Campaign Builder Step 3: Location

Context

Step 3: Location of the Campaign Builder lets you target ads based on the geographic location of your account audience. You can select from the following locations: 

• Global
• One or more regions (see Reference: Directory of Geotargeting Regions and Countries for a list of countries that make up each region) 
• One or more countries
• One or more U.S. states 

The Map view by the geoselector tool highlights your selections for quick visualization of your potential ad reach.

Prerequisites/Preparation

You must have access to Demandbase Advertising.

Steps 

1. Create a new campaign or select a campaign you want to edit. See Build an Advertising Campaign or Edit and Manage Campaigns.
2. Go to Step 3: Location of the Campaign Builder. 
3. Select an option in the Geotargeting type drop-down list.
4. If you selected an option besides Global, select the regions, countries, or states to target from the Select a region drop-down list and click Submit. 
5. Click Continue to go to Step 4: Strategy of the Campaign Builder.
   Tip: If you’re editing an existing campaign, you can go to Step 5: Creatives to review and publish the campaign.
   

FAQs

If I want to target Canada and selected U.S. states, is that possible in a single campaign?

No, you can’t target a country and a selection of individual U.S. states in the same campaign.

If I want to target only European countries instead of the whole EMEA region, is there an easy way to do this?

After you specify Region as Geotargeting type, you can select Europe only in the Select a region drop-down list.

If I select multiple countries or regions, will the campaign reporting in Advertising be broken out this way?

No, the campaign reporting for impressions, clicks, and CTR is based on all targeted locations. The onsite (post-click) metrics are at the global/domain level.

Can I get reporting broken out by my geotargeting settings?

Contact your Demandbase Customer Success Manager (CSM) if you need reporting broken out by account location.

Does the tool allow me to select different targeted parameters for different accounts within my account list?

No. If you want to have different geotargeting for different accounts, you’ll need to set up multiple account lists by the locations you want to target.