Understanding Intent Engagement in Analytics

The Intent Engagement page in Analytics helps sales and marketing teams identify and prioritize accounts based on intent activity.

• Accounts ranked by Intent engagement points.
• Keywords those accounts are actively researching.
• Keywords trending across multiple accounts.

Access the Intent Engagement Page

1. From the left navigation bar, go to Analytics > Engagement > Intent. 
2. Select an account list (or an account) and a date range from the top drop-down.

AI Insights for Intent Engagement

AI Insights summarizes intent activity for an account or account list, highlighting key trends and areas of interest. See View Intent Summaries With AI Insights.

Use the Visualizer in Intent Engagement

The Intent Visualizer displays engagement as a heatmap across keyword sets. Color shading indicates activity levels - the darker the shade, the higher the value.

• Account list view: Engagement by keyword set and Journey Stage.
• Account view: Engagement by keyword set over time (monthly).

Adjust the number of keyword sets displayed using the Max Rows setting.

Access Tables in Intent Engagement

The Accounts and Keywords tabs are shown when you select an account list from the top of the page.

Accounts Tab

See accounts researching your keywords.

• See total Intent Engagement Points per account.
• Identify top keywords.
• Identify Trending Intent (increasing interest).
• Identify Competitive Intent (research on competitors).

You can filter accounts using quick filters or keyword sets. 

You can also Take Action with accounts directly from the table. See Understanding Take Action.

Keywords Tab

Analyze which keywords are gaining the most attention.

• Keywords ranked by number of engaged accounts.
• Weekly engagement trends over the past four weeks.
• Top accounts researching each keyword.
• Identify Trending Intent (increasing interest).
• Identify Competitive Intent (research on competitors).

You can hover over trend indicators to view weekly activity.