AI Insights for Intent summarizes intent activity for an account or account list, providing a clear, actionable view of engagement across the buying journey.
By highlighting signals such as trending interests and Journey Stage, it helps refine campaign strategy, improve account engagement, and accelerate pipeline progression.
Important: The Intent summaries are updated every 24 hours.
Summary Types
You can see the following summary types in AI Insights for Intent:
- Top Intent Keyword Set: Most researched keyword set.
- Top Intent Keywords: Most researched keyword.
- Steady Increase: Gradual rise in interest over time.
- Spike in Interest: Sharp increase in interest within the past month.
- Specific Searches: Activity focused on specific keywords.
- Consistent Interest: Sustained engagement across Engage and Convert stages.
- Competitor Interest: Increased research on competitor-related keywords.
- Competitor Monitoring: Ongoing tracking of competitor product keywords.
- Consistent High Intent: Continued strong engagement across related keywords.
- Broad Keyword Focus: Engagement spread across multiple topics.
Steps
- From the left navigation bar, go to
Analytics > Engagement > Intent.
- Select an account or account list from the top drop-down list.
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In the AI Insights card, see intent summaries. By default, Top Intent Keyword Set and Top Intent Keywords are displayed.
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Click Generate more insights to see more information.