Demandbase supports large-scale customer data synchronization and makes this data accessible across analytics, orchestration, and advertising functions. Depending on its type and source, synced data becomes available either immediately or after scheduled builds. Processing is managed through an Extract, Transform, Load (ETL) system that ensures consistency and reliability.
Data Collection
Demandbase collects data daily between 4 PM – 6 PM PT, with processed data typically available by 6 AM PT (depending on the Data Availability category).
CRM and MAS (Marketing Automation System) integration sync frequencies are configured by administrators in the Data Sync Settings. For example, a Marketo sync set to 24 hours could delay data availability by up to 48 hours.
Data Storage and Time Zone Conversion
All data processing in Demandbase is standardized in Coordinated Universal Time (UTC) for global consistency. The user interface automatically converts these values to each browser’s local time zone for clarity. While all date and timestamp data are stored in UTC, the displayed time may vary based on the user’s local time zone.
Data Processing Frequency
The following table outlines key Demandbase processing jobs and their run frequencies:
| Job Type | Frequency |
| Ad Campaigns | Daily |
| Anonymous Page Views | Daily |
| Audience and Automation (Orchestration) | Daily |
| Buying Groups | Daily |
| Data push from Demandbase | Daily |
| Data sync into Demandbase | Daily |
| Demandbase Intent | Every Sunday |
| Email (communication history) | Daily |
| Forms | Manually updated by Demandbase |
| Journey Stage calculation | Daily |
| Lead-to-account matching | Every 30 minutes |
| Predictive Modeling calculation | Daily |
| Reports & Subscriptions | Daily |
| Salesforce Account Ingestion Control (changes to Account Ingestion rules) | Every Saturday |
| Segments | Daily |
| Site Customization | Varies (minutes to hours, depending on Audience size) |
| Technographics | Monthly |
| Third Party Intent | Daily |
| Trending Intent | Daily |
Data Availability in Demandbase
Once processed, data becomes available within Demandbase according to the following timelines:
Immediately Available After Processing
- New Accounts (CRM fields only)
- Users
- Reports
- Lists
Available Next Day
- New Accounts (Demandbase Calculated Fields)
- Updated Accounts (All fields)
- Contacts
- Leads
- Opportunities
- Activities
- Demandbase Intent
- Demandbase Site Analytics
- Journey Stage rule changes
- Engagement Point rule Changes (current and previous month)
Extended Processing Timeline
Historical activity data , including Engagement Point rule changes, follows this schedule:
- <2 months old: Within 2 days
- 3–12 months old: Within 4 days
- Older than 12 months: Weekly
Data Availability in CRM
Demandbase runs a daily write-back job to sync enriched and calculated data to your CRM. Calculated Field data takes two days to complete, one for processing and one for write-back.
Tip: You can change the time of day when the write-back occurs by contacting Demandbase Support.
| Job Type | Data Availability in CRM |
| Demandbase Calculated fields |
Two days (processing + write-back) |
| Lead-to-Account matching |
Every 30 minutes Important: Lead-to-Account match write-back is only available for Salesforce. |