Agentbase is Demandbase’s system of connected AI agents that combine data, automation, and generative AI. Administrators can manage Agentbase AI features at the following levels:
- Tenant level: Enable or disable Agentbase for the entire organization.
- Individual agent level: Enable or disable specific AI agents for the entire organization.
- User level: Use permission sets to manage which users can access each AI agent. See Manage Agentbase AI Feature Permissions for Individual Users.
Demandbase evaluates these settings in order. If Agentbase or an individual AI agent is disabled at the tenant or agent level, it is unavailable to all users, regardless of their permission sets.
For a list of Demandbase Agentbase features and their AI credit usage, see Understanding AI Credits in Demandbase.
Important: Configure these settings in Demandbase One for Marketing (DB1M). The settings apply to both Demandbase One for Marketing and Demandbase One for Sales.
Prerequisites to Manage Demandbase Agentbase AI Agent Features
You must have Admin permissions in Demandbase.
Manage Demandbase Agentbase AI Agent Features
- From the left navigation bar, go to
Settings > Platform > Tenant Settings.
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Locate the AI agent you want to configure and click Edit.
Tip: Use the top Agentbase (Gen AI Capabilities) toggle to enable or disable all AI agents at once. - Toggle On to enable or toggle Off to disable the AI agent.
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Click Save.
FAQs for Managing Demandbase Agentbase AI Features
Can I disable Agentbase for specific teams or users?
Yes. Use permission sets to control which users can access each AI agent.
Do I need to update my permission sets?
No. Existing permission sets include access to all AI agents. Users retain their current access unless you update a permission set.
What do users see if they don't have access to a specific AI agent?
The AI agent is hidden, or users see a message instructing them to contact their administrator for access.
What happens to existing AI-generated data when Agentbase is disabled?
Previously generated data (for example, personas and buying groups) remains unchanged. No new AI outputs are created.
What happens in the user interface when Agentbase is disabled?
- AI chat interfaces are removed
- AI insight panels are hidden
A “Feature Disabled by Admin” message appears instead of AI features.
What happens to new or beta AI features when Agentbase is disabled?
All current and future AI capabilities, including beta features, are automatically disabled.