Advanced Reporting for Advertising provides self-service reports that help digital marketers understand ad campaign performance and optimize strategies in real-time. These reports reduce the time and effort required to build campaign performance reports while delivering actionable insights.
Advanced Reporting includes the following reports:
Tip: Existing advertising dashboards remain available. Advanced Reporting expands capabilities with additional insights.
Country-Level Reporting
Country-Level reporting shows where your advertising spend is generating the most engagement.
This report allows you to:
- View impressions and performance by country
- Identify geographic regions where campaigns perform best
- Drill down to state-level reporting within the United States
Example Use Case
If the report shows that the United States generates the highest number of impressions while another country generates fewer, you can quickly see where campaigns are achieving the greatest reach and impact and adjust targeting if needed.
Page Overview
Tip: Selecting a data point in a table or chart automatically filters the entire page. However, top-level filters require clicking the Reload icon to update the page.
The page includes the following sections:
-
Top Filters
- Event Date
- Campaign Name
- Country Name
- Publication Status
- Campaign Labels
-
Quick Cards
- Total Impressions
- Total Clicks
- Avg CTR
- Total Spend
- Map: Darker colors represent countries with higher ad engagement, during the selected Event Date range..
- Top 10 Impressions Chart: Top 10 countries with the highest impressions, during the selected Event Date range.
- Detailed Campaign Report by Country: List of campaigns by country, during the selected Event Date range.
Creative Performance
Creative Performance helps you evaluate how your ad creatives perform across campaigns.
This report allows you to analyze performance at two levels:
- Ad Group Level: Compare performance across different ad groups
- Creative Level: See performance for individual creatives within an ad group
Example Use Case
This allows marketers to:
- Identify the highest-performing creatives
- Optimize campaigns by prioritizing successful ads
- Pause or replace underperforming creatives
Page Overview
Tip: Selecting a data point in a table or chart automatically filters the entire page. However, top-level filters require clicking the Reload icon to update the page.
The page includes the following sections:
-
Top Filters
- Event Date
- Campaign ID
- Campaign Name
- Ad Group Name
- Publication Status
- Campaign Labels
- Ad Group Labels
-
Quick Cards
- Total Impressions
- Total Clicks
- Avg CTR
- Total Spend
- Top 5 by Impressions: Bar chart of top 5 Ad Groups with the highest impressions, during the selected Event Date range.
- Top 5 by CTR: Bar chart of top 5 Ad Groups with the highest CTR, during the selected Event Date range.
- Top 5 Trending Impressions: Trend chart of top 5 Ad Groups with the highest impressions, during the selected Event Date range.
- Weekly Report: List of Ad Groups by performance, during the selected Event Date range, aggregated by week.
JourneyIQ Reporting
JourneyIQ reporting connects advertising activity with account progression through the buying journey.
This report allows you to:
- Analyze impression distribution across Journey Stages
- See the role advertising plays in accelerating account progression
Example Use Case
Marketing teams can demonstrate advertising ROI by showing how campaigns contribute to:
- Faster account progression
- Pipeline acceleration
- Revenue impact
Page Overview
Tip: Selecting a data point in a table or chart automatically filters the entire page. However, top-level filters require clicking the Reload icon to update the page.
The page includes the following sections:
-
Top Filters
- Event Date
- Campaign Name
- Journey Stage
- Publication Status
- Campaign Labels
- Aggregate Impressions by Journey Stage: Funnel chart of impressions by Journey Stage, during the selected Event Date range.
- Ad Group by Journey Stage: List of ad groups by Journey Stage, during the selected Event Date range.
- Account by Journey Stage: List of accounts and campaigns by Journey Stage, during the selected Event Date range.
Pacing and Account Performance
Pacing and Account Performance helps ensure campaigns meet delivery and performance goals.
This report allows you to:
- Monitor campaign pacing
- Identify campaigns that are under-pacing
Example Use Case
If a campaign is under-pacing, you can adjust:
- Budget allocation
- Audience targeting
- Campaign reach
Page Overview
Tip: After applying top-level filters, click the Reload icon to update the page.
The page includes the following sections:
-
Top Filters
- Event Date
- Campaign ID
- Campaign Name
- Campaign Labels
- Publication Status
- Campaign Pacing: List of campaigns by pacing status, during the selected Event Date range.
- Account Performance: List of accounts and campaigns with top KPIs, during the selected Event Date range.
Prerequisites
You must have a license for Demandbase Advertising.
Access Advanced Reporting
From the left navigation bar, go to Advertising > Advanced Reporting, and click Get started or a report tile.
Advanced Reporting Page Features
The following features are available for all Advanced Reporting pages:
- Top Filters
Important: You must reload the page when you apply or edit top filters. - Reset filters
- Download
- PDF: Export page as a PDF. You can also adjust the following;
- Paper size
- Expand tables to show all rows
- Arrange dashboard tiles in a single column
- PDF > Open in Browser: Open page in a new browser window.
- CSV: Zip file of data
- PDF: Export page as a PDF. You can also adjust the following;
Troubleshooting
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