The following table shows fields in Demandbase Advertising.
Important:
- The data shows information from the previous day.
- You can export these fields to a CSV file.
| Field Name | Definition |
| Campaign ID | Numerical ID of campaign |
| Campaign Name | Name of campaign in Demandbase |
| Campaign type | Creative (Display, Video, CTV, Native) type |
| Labels | Identification label(s) for the campaign |
| Start date | Campaign start date |
| End date | Campaign end date |
| Audience ID | ID of Audience |
| Audience Name | Name of Audience in Demandbase |
| Draft | Campaign in draft status |
| Active | Campaign in active status |
| Paused | Campaign in paused status |
| Total budget ($) | Total advertising budget for campaign |
| Spend ($) | Total advertising budget spent to date for campaign |
| Impressions | Total impressions for campaign during the selected date range |
| Clicks | Total clicks for the campaign during the selected date range |
| Remaining spend ($) | Total remaining advertising budget that can be allocated for campaign |
| Number of domains | Total number of accounts being targeted |
| Domains lifted (%) | Percentage of domains that lifted relative to total accounts |
| Domains Interacted (%) | Percentage of domains that interacted relative to total accounts |
| Domains New On Site (%) | Percentage of domains that were new on site relative to total accounts |
| Domains Reached (%) | Percentage of domains that reached relative to total accounts |
| Domains Visited (%) | Percentage of domains that visited relative to total accounts |
| Domains Clicked (%) | Percentage of domains that clicked relative to total accounts |
| CTR (%) | The ratio of the number of clicks divided by the number of impressions served |
| CPM ($) | Billed cost per thousand impressions |
| Last updated | Timestamp of most recent campaign edit |
| Domains Interacted | Accounts that have met the benchmark for Interacted |
| Domains Reached | Accounts that have been served at least one impression during the campaign |
| Domains Visited | Accounts that have visited your website during the campaign |
| Domains Clicked | Accounts that have clicked on your ad |
| Domains Lifted | Percentage change in the average daily page views of targeted accounts during the selected date range (set in the Campaigns dashboard) compared to their average daily page views in the 30 days before the campaign launch. |