The following table shows fields in Demandbase Advertising.
Important:
- The data shows information from the previous day.
- You can export these fields to a CSV file.
| Field Name | Definition |
| Campaign ID | Numerical ID of campaign |
| Campaign Name | Name of campaign in Demandbase |
| Campaign type | Creative (Display, Video, CTV, Native) type |
| Labels | Identification label(s) for the campaign |
| Start date | Campaign start date |
| End date | Campaign end date |
| Audience ID | ID of Audience |
| Audience Name | Name of Audience in Demandbase |
| Draft | Campaign in draft status |
| Active | Campaign in active status |
| Paused | Campaign in paused status |
| Total budget ($) | Total advertising budget for campaign |
| Spend ($) | Total advertising budget spent to date for campaign |
| Impressions | Total impressions for campaign |
| Clicks | Total clicks for campaign |
| Remaining spend ($) | Total remaining advertising budget that can be allocated for campaign |
| Number of domains | Total number of accounts being targeted |
| Domains lifted (%) | Percentage of domains that lifted relative to total accounts |
| Domains Interacted (%) | Percentage of domains that interacted relative to total accounts |
| Domains New On Site (%) | Percentage of domains that were new on site relative to total accounts |
| Domains Reached (%) | Percentage of domains that reached relative to total accounts |
| Domains Visited (%) | Percentage of domains that visited relative to total accounts |
| Domains Clicked (%) | Percentage of domains that clicked relative to total accounts |
| CTR (%) | The ratio of the number of clicks divided by the number of impressions served |
| CPM ($) | Billed cost per thousand impressions |
| Last updated | Timestamp of most recent campaign edit |
| Domains Interacted | Domains that have met the benchmark for Interacted |
| Domains Reached | Targeted domains that received at least one impression |
| Domains Visited | Reached domains that visited your website after their first impression |
| Domains Clicked | Reached domains that clicked an ad |
| Domains Lifted | Reached domains with more engagement (page views) after their first impression, than during the 30 days before campaign launch. Baseline page views are normalized for campaign length. |