New Features:
Advanced Reporting for Advertising
Demandbase Advertising now features an embedded Looker instance with four pre-built analytics dashboards (Pacing, Country-Level, Creative, and JourneyIQ). Users can instantly adjust under-pacing campaigns and connect top-of-funnel ad metrics to pipeline acceleration. This provides board-ready data to prove ROI, completely eliminating the need for manual CSV exports.
See Understanding Advanced Reporting for Advertising.
Sales Playbook Agent for Demandbase One for Sales
Demandbase One for Sales introduces an AI assistant that translates high-level GTM goals into auto-updating contact lists using natural language. Sales Playbook Agent combines engagement and intent signals to deliver prioritized accounts directly to reps. Leaders can centrally govern plays, while dynamic suppression automatically removes worked accounts to keep workflows clean.
See Understanding the Sales Playbook Agent.
Demandbase and NetLine Integration
Marketers can now launch content‑syndication programs with precise, always‑current targeting while eliminating manual file uploads. This new API integration is designed to bridge the gap between account-level intent and individual buyer engagement. By syncing Demandbase target account lists directly into NetLine’s content syndication network, B2B marketers can automatically reach specific professionals within high-intent accounts.
See Integrate NetLine with Demandbase.
Product Updates:
New Generation Orchestration
Introducing a new, more powerful execution layer for B2B GTM teams, bridging the gap between buying signals and coordinated, cross-functional action across sales, marketing, and RevOps. The upgrade includes a New Visual Builder and Advanced Logic to help teams automatically intervene when buying windows open or deal health falters. This unified system offers extensibility through custom automation actions and API-based integrations to fit existing tech stacks, accelerating pipeline and driving predictable growth.