Integrate NetLine with Demandbase

The NetLine LeadFlow Campaign is a performance-based content syndication solution that generates fully permissioned, first-party leads by distributing your content, such as whitepapers, eBooks, and research reports, across the web's largest B2B-specific publisher network. It provides a scalable, data-driven approach to capturing verified prospect information, deciphering buyer-level intent, and building pipeline through targeted content consumption.

By combining NetLine’s content-driven lead generation with Demandbase’s robust Account Intelligence, this integration empowers B2B marketing and revenue teams to turn anonymous account signals into actionable, revenue-driving campaigns.

With the Demandbase-NetLine integration, you can:

• Precisely Target High-Value Accounts: Seamlessly sync your Demandbase ABM lists directly into NetLine to ensure your content is put in front of your highest-priority, in-market accounts.
• Generate Verified, First-Party Leads: Capture fully permissioned, compliant leads with comprehensive firmographic and professional profile data directly from active content engagement.
• Uncover Deep Buyer-Level Intent: Combine Demandbase’s account-level intelligence with NetLine’s buyer-level content consumption insights to pinpoint exactly who is researching your solutions and when.
• Accelerate Pipeline Velocity: Engage top- and mid-funnel prospects with highly relevant content, transforming passive account intent signals into warm, sales-ready conversations.
• Streamline Lead Flow & Orchestration: Automatically route enriched, validated leads back into your CRM or MAP to optimize campaign targeting, prioritize sales outreach, and measure full-funnel ROI.

See Take Action: Add Account List to NetLine and Automation: Add Account List to NetLine.

Prerequisites

• You must have a license for NetLine.
• You must have Admin permissions or be assigned a permission set that provides access to Orchestration to set up Automations.
• Retrieve your API key from NetLine. See the following NetLine articles for instructions:
  • Marketer Process
  • Agency/Partner Process

Steps

1. From the left navigation bar, go to Settings > Integrated Systems > Integrations.
2. Click New Integration and select Content Syndication > NetLine.
   
3. Enter your NetLine API Key. 
   
4. Click Save.