The Advertising Cloud lets you target your ad campaigns to account lists as well as to more granularly reach buying committees of targeted accounts. Demandbase ingests signals from CRM and marketing automation systems throughout the account funnel. By adding in the right analytics and reporting from the Engagement Platform, the Advertising Cloud facilitates the creation of ad campaigns that align with your Account-Based Marketing (ABM) strategies. You can track your campaign spend’s influence on actual revenue, making the contributions of all revenue teams to the business much more visible.
Demandbase offers two campaign-building capabilities in the Advertising Cloud.
With the self-serve portal of the Advertising Cloud, you have direct control over the parameters and creative placement of your ad campaigns on the Demandbase ABM platform. Your company’s subscription to this service enables the +New Campaign button on the Advertising Cloud dashboard. After you click the button, the Campaign Builder wizard guides you through setup of a campaign in Demandbase.
See Get Started with Self-Serve Advertising to start building your ad campaigns on the Demandbase platform.
If you’re looking for performance data of ad campaigns that you or a colleague already set up and launched in Demandbase, see Campaign Reporting on the Advertising Cloud Dashboard.
If your subscription to the Advertising Cloud includes Advertising Campaign Strategist (ACS) support from Demandbase, our team can build the campaign for you. After you know an ACS launched an ad campaign for your company, you can go straight to campaign reporting without completing the campaign setup steps. See Campaign Reporting on the Advertising Cloud Dashboard to learn more about the many metrics available there.
Some companies have a Demandbase version with the self-serve portal and have also arranged for ACS support. In this case, you can opt to take a hybrid approach when you plan and build a campaign.
Access the Advertising Cloud Dashboard
You access the Advertising Cloud the same way for both versions of the product. From any page of Demandbase, open the Advertising solution by selecting the bull’s-eye icon in the left navigation bar of Demandbase.
Here is a sample screenshot of the dashboard after some campaigns have been launched. The +New campaign button is enabled because this instance has the self-serve version of Advertising.