Understanding Demandbase Advertising

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Demandbase Advertising lets you target your ad campaigns to account lists as well as to more granularly reach buying groups of accounts. Demandbase One ingests signals from CRMs and marketing automation systems throughout the account funnel. Our Advertising solution facilitates the creation of ad campaigns that align with your Account-Based Experience (ABX) strategies. You can track your campaign spend’s influence on actual revenue, making the contributions of all revenue teams to the business much more visible. 

Demandbase offers two campaign-building versions of our Advertising solution.

Self-Serve Version

With the self-serve portal of Advertising, you have direct control over the parameters and creative placement of your ad campaigns in Demandbase One. Your company’s subscription to this service enables the + New Campaign button on the Advertising dashboard. After you click the button, the Campaign Builder wizard guides you through the setup of a campaign.

See Get Started with Self-Serve Advertising to start building your ad campaigns.

If you’re looking for performance data of ad campaigns that you or a colleague already set up and launched, see Campaign Reporting on the Advertising Dashboard.

ACS-Supported Version

If your subscription to Advertising includes Advertising Campaign Strategist (ACS) support from Demandbase, our team can build the campaign for you. After you know an ACS launched an ad campaign for your company, you can go straight to campaign reporting without completing the campaign setup steps. See Campaign Reporting on the Advertising Dashboard to learn more about the many metrics available there.

Some companies have a Demandbase One version with the self-serve portal and have also arranged for ACS support. In this case, you can opt to take a hybrid approach when you plan and build a campaign.

Access the Advertising Dashboard

You access Advertising the same way for both versions of the product. From left navigation bar, go to  Advertising.png Advertising.

Watch the Navigating the Demandbase Advertising video for an overview of the user interface and advertising features.

Here is an example of how the dashboard looks after some campaigns have been launched:

Campaigns Page_2.png

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