Demandbase Advertising allows you to target ad campaigns to account lists and, more granularly, to buying groups within those accounts. Demandbase One ingests signals from CRM and marketing automation systems across the account funnel.
Our Advertising solution facilitates the creation of ad campaigns that align with your Account Base Marketing (ABM) strategies. You can track your campaign spend’s influence on actual revenue, making the contributions of all revenue teams to the business much more visible.
Demandbase offers two campaign-building versions of our Advertising solution:
Self-Serve Version
The self-serve version of Demandbase Advertising gives you direct control over the parameters and creative placement of your ad campaigns. Your company’s subscription to this service enables the + New Campaign button on the Advertising dashboard. After you click the button, the Campaign Builder guides you through the setup of a campaign.
See Get Started with Self-Serve Advertising to start building your ad campaigns.
If you’re looking for performance data of ad campaigns that you or a colleague already set up and launched, see Understanding Reporting on the Campaigns Dashboard.
Advertising Campaign Strategist Supported Version
If your subscription to Advertising includes Advertising Campaign Strategist (ACS) support from Demandbase, our team can build the campaign for you. After you know an ACS launched an ad campaign for your company, you can go straight to campaign reporting without completing the campaign setup steps. See Understanding Reporting on the Campaigns Dashboard to learn more about the many metrics available there.
Some organizations combine the self-serve advertising experience with Advertising Campaign Services (ACS) support. This hybrid approach allows teams to manage campaigns independently while receiving expert guidance from ACS throughout the planning, launch, and optimization process.
Access the Advertising Dashboard
From left navigation bar, go to Advertising.
The following is an example of how the dashboard looks after campaigns have been launched: