Demandbase captures the location of activities, such as website visits. For activities synced from a CRM or Marketing Automation System (MAS), location is assigned based on the person’s address.
Viewing engagement by location provides valuable context, especially for companies with multiple offices. Understanding where engagement originates helps marketers and sellers choose the most effective follow-up strategy. See Understanding Geographic Data in Demandbase.
Prerequisites
You must deploy the Demandbase Tag to your company's web pages. See Deploy Demandbase One Tag.
How to Access Activity Locations
You can access activity location data in Heatmaps, Activity tables, and Advanced Selectors.
Heatmaps: For Heatmap rows or columns, use a [geographic] activity field. For example, Global Region, Location, or Country.
Activities table: In the activity table, add a [geographic] activity column. For example, Global Region, Location, or Country.
Advanced Selectors: In the selector module, add Engagement selector. Click Add constraint and select a [geographic] constraint. For example, Global Region, Location, or Country.