New Features:
Sales Playbooks
Sales Playbooks turn signals into guided, manager-defined workflows so reps always know who to work next—driving faster, more consistent pipeline.
Available in the Prescriptive Sales Dashboard and the People tab in Demandbase One for Sales. Key features include customizable Playbook widgets, journey-aware Play cards, and automatic suppression to prevent duplicate work. Sales teams can also leverage targeted lists that combine fit, intent, and recency. For managers, new default views and homepage usage visibility are provided for better coaching and adoption tracking.
See Demandbase One for Sales Homepage
Reddit Ads Manager Integration
Demandbase is launching a native integration with Reddit Ads Manager which allows mutual customers to push people-based Audiences directly to Reddit for campaign activation. This integration eliminates manual CSV exports and fragile third-party tools, positioning Demandbase as the first major ABM platform to offer native Reddit support—a significant competitive differentiator against 6sense, RollWorks, and ZoomInfo.
See Integrate Reddit with Demandbase
HubSpot Data Integrity Integration
Demandbase is launching a one-way enrichment from Data integrity (DI) to HubSpot within Demandbase One for Marketing. The integration enables customers to enrich Leads/ Contacts, and Accounts based on configurable processes that allow segmentation, frequency, and field mapping. This will support both MAS and CRM use cases with HubSpot. Before this integration, customers had to do manual work arounds to enrich data or use separate solutions to assist in building better data sets. This allows our customers to build with better data directly within HubSpot.
Integrate.com Integration
Demandbase now has a native integration with Integrate.com to be able to push account lists to Integrate, and keep them in sync, so marketers can target Audiences based on accounts scores from Demandbase. Before this, marketers would have to manually download lists from Demandbase and then upload them into Integrate. This new integration saves the customer time and reduces the workload for easier targeting leveraging Demandbase account data.
See Integrate Integrate with Demandbase
Waterfall Ad Plans
Waterfall Ad Plans makes it easy to fund a single Demandbase Ads campaign with multiple ad plans by automatically combining small leftover budgets into one fully funded campaign—so you get more value from every dollar and drive more pipeline without adding spend. Quickly select and order plans to see the combined budget and how funds will be used, removing manual work and guesswork.