Before you can target your advertising campaigns by Journey Funnel in Campaign Builder Step 2: Journey Targeting, you must designate the Journey Stages that align with your advertising funnel.
Demandbase uses these designations to automatically populate the corresponding Journey Funnel areas in Campaign Builder.
You can assign Journey Stages to four advertising funnel milestones:
- Awareness: Top-of-the-funnel stages.
- Acquisition: Middle-of-the-funnel stages.
- Acceleration: Bottom-of-the-funnel stages.
- Customer: Post-customer stages.
Example of Journey Stage Advertising Funnel Designations
The following table shows an example of how to assign Journey Stages to advertising funnel milestones.
| Advertising Funnel Milestone | Journey Stages |
|---|---|
| Awareness | Qualified, Aware |
| Acquisition | Engaged, MQA |
| Acceleration | SQL, Pipeline Opportunity |
| Customer | Renewal, Upsell |
Prerequisites to Designate Journey Stages for Advertising Funnel
- You must have Admin privileges or be assigned to a permission set with the required Demandbase settings access.
You must set up and publish your Journey Stages. See Edit and Publish Account Journey Stages.
Designate Journey Stages for Advertising Funnel
- From the left navigation bar, go to
Settings > Journey > Account Journey Builder.
- Hover over a Journey Funnel, click the gear icon, and click Designate Stages.
- Go to the Advertising Funnel Designations section.
- Use the drop-downs to assign Journey Stages to each advertising funnel milestone. To remove a stage, click the X next to its name.
-
Click Save.
Outcome of Designating Journey Stages for Advertising Funnel
The designated Journey Stages automatically populate the corresponding Journey Funnel areas in Campaign Builder Step 2: Journey Targeting. You can use these funnel milestones to target accounts based on their Journey Stages.