Data Integrity Overview

  • Updated

Data Integrity delivers the industry’s most accurate, complete, and relevant market intelligence. Our multi-sourced, triangulated, and validated (MTV) approach ensures high data quality.

You can enrich the following objects by mapping Demandbase fields to corresponding fields in each platform:

  • Salesforce: Accounts, Contacts, and Leads
  • Marketo Marketing Automation System (MAS): Leads
  • HubSpot MAS: Contacts
  • HubSpot CRM: Accounts and Contacts

Data Integrity Credits

Data Integrity credits are based on the number of unique records managed within a contract year. Each record managed by any process uses one credit. If a record is included in multiple processes, it is only charged once during the contract period.

You can view your credit balance at the top bar chart.
Important: It may take up 10 minutes after a process completes to see the most up-to-date credit balance.

Create a Data Integrity Process

To enrich Salesforce, Marketo, or Hubspot data from Demandbase, see Set Up a Data Integrity Process.

Manage a Data Integrity Process

To edit existing Data Integrity processes, take action on a process, view process history, and manage records, see Manage a Data Integrity Process.

 

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