Field Ingestion Control for Marketo

Field Ingestion Control for Marketo allows you to control the Marketo People (Leads and Contacts) fields you want to sync into Demandbase. You can select fields and focus only on the ones that matter to you. This helps streamline data by reducing the number of synced fields.

As part of regular maintenance, you can also bulk remove unused Marketo fields that Demandbase has flagged as being inactive. This helps keep your setup clean and improves overall platform performance.

A field is considered unused if, at the time of analysis, it is:

• Not used in any Demandbase asset.
• Not included in any saved view.
• Not referenced by any active API.

Important:

• You can only control People fields.
• You can add or remove fields at any time. Changes are applied retroactively and take effect within 24 hours.

Prerequisites

• You must have Admin privileges or be assigned to a permission set with the required Demandbase settings access.
• The Marketo field must be visible to the Demandbase-Marketo integration user. 

Select Fields for New Marketo Integration 

1. Integrate Marketo and Demandbase.
2. Go to Step 2: Field Selection tab.
3. Click Refresh Fields.
4. Select the Marketo fields you want to sync with Demandbase.
   Important: Demandbase Required Fields are automatically selected by Demandbase and can't be edited.
   • To add fields, search for and drag and drop the fields under My Fields.
   • To delete fields, click the x to the right of the field.
5. Click Next.
   
6. See Integrate Marketo and Demandbase and follow Step 3: Record Ingestion.

Select Fields for Existing Marketo Integration

1. From the left navigation bar, go to Settings > Integrated Systems > Integrations.
2. Click Marketo and click the Fields tab.
3. Click Refresh Fields. 
4. Click Edit.
5. Select the Marketo fields you want to sync with Demandbase.
   • To add fields, search for and drag and drop the fields under My Fields.
   • To delete fields, click the x to the right of the field.
     
6. Click Save. 

7. In the confirmation pop-up, select a lookback date and click Proceed.
   Important: To reduce API latency, you must select a historical lookback date of up to one year when importing new data. This limitation applies only to newly added fields. Fields included in your initial integration are not subject to this restriction. If you require data beyond the one-year limit, contact Demandbase Support.

   

Bulk Remove Fields for Existing Marketo Integration

1. From the left navigation bar, go to Settings > Integrated Systems > Integrations.
2. Click Marketo and click the Fields tab.
3. Click Refresh Fields. 
4. Click Edit.
   
5. Click Remove Unused Fields. 
   Tip: Demandbase automatically identifies unused fields and moves them to the field selection module on the right.
   
6. Click Save.
7. In the confirmation pop-up, click Proceed.