The Demandbase Marketplace is an in-product hub providing a centralized location to discover, evaluate, and activate integrations with other go-to-market (GTM) tools. It provides a plug-and-play experience with over 110 certified integrations.
The marketplace has the three types of integrations:
- Data Integrations: Facilitates seamless data flow into and out of Demandbase One.
- Workflow Integrations: Enables synchronization with CRMs and sales management tools such as Salesforce, Outreach, and SalesLoft.
- Orchestration Integrations: Triggers actions in marketing channels using Demandbase data.
If you don’t have a Demandbase license yet and want to view available integrations, visit partners.demandbase.com.
Prerequisites
- You need a Demandbase One for Marketing (DB1M) license to install your integrations from the Marketplace and manage integrations.
- You must have Admin privileges to see the Marketplace tab.
Access the Marketplace
To access the Marketplace, from the left navigation bar, go to Integrations > Marketplace.
You can also visit the marketplace directly.
What’s Available?
The Marketplace tab lists all available product integrations and service partners. You can filter the list to show only integrations or only service partners.
Integrations
Integrations lists products that enhance marketing and sales efforts by enabling the seamless exchange of information, allowing Demandbase to receive and transmit data to and from these integrated platforms.
You can search for a specific integration or filter them by Category or Demandbase Product.
Select an integration to view a description, an integration diagram, and other relevant information.
With each integration, you can select the following actions:
- Install: Initiate the installation process.
- Installed: Manage an existing installation.
- Get a Demo: Set up a demonstration.
To learn more about the Demandbase pre-built integrations available in DB1M, see Understanding Integrations in Demandbase One for Marketing.
To see a list of all available pre-built integrations, see Demandbase One for Marketing Integrations Reference List.
Service Partners
Service Partners showcases a list of expert organizations specializing in Demandbase implementation and optimization. These partners offer a range of professional services, including strategic consulting, technical integration assistance, customized training, and ongoing campaign management. Working with these partners means you get Demandbase working quickly and smoothly with your current systems, so you can see results and grow your sales faster.
You can search for a specific partner or filter them by Services Expertise and Office Locations.
Select a service partner to view more information and contact details.
Manage Integrations
The Manage Integrations page shows all your installed integrations that either exchange data bidirectionally with third-party systems (e.g., Salesforce), or receive data unidirectionally from them into Demandbase (e.g., TrustRadius).
The integrations are organized by type, such as Ad Networks, CRM & Marketing Automation Systems, Intent, and Sales.
You can edit an installation by clicking its name. You can delete a CRM & Marketing Automation Systems, or Sales integration by hovering over it, clicking the gear icon, and selecting Delete Integration.
Tip: You can also manage your integrations by going to Settings > Integrations.
Manage Account Connectors
The Account Connector page shows all your installed integrations that send Demandbase data unidirectionally to a third-party integration such as Google Analytics or Adobe Experience Manager.
See Set Up Data Export to Third-Party Integrations Using Account Connector.
Tip: You can also manage your connections by going to Settings > Demandbase-Wide Settings > Account Connector.
Build Your Own Marketplace Integrations
While Demandbase keeps making its main integrations in the Marketplace better, developers and tech vendors can build additional connections that GTM teams need.
The Demandbase Developer Portal supports building these custom connections, ensuring flexibility within your tech stacks.