The Demandbase Marketplace is an in-product hub providing a centralized location to discover, evaluate, and activate integrations with other go-to-market (GTM) tools. It provides a plug-and-play experience with over 110 certified integrations.
The marketplace has the three types of integrations:
- Data Integrations: Facilitates seamless data flow into and out of Demandbase One.
- Workflow Integrations: Enables synchronization with CRMs and sales management tools such as Salesforce, Outreach, and SalesLoft.
- Orchestration Integrations: Triggers actions in marketing channels using Demandbase data.
Prerequisites
- You need a Demandbase One for Marketing license to install your integrations from the Marketplace and manage integrations.
- You must have Admin privileges to see the Marketplace tab.
Accessing the Marketplace
The Marketplace can be accessed as follows:
- If you have a license for Demandbase One for Marketing and have admin access, log in and select the Integrations icon in the left navigation menu, then select the Marketplace tab. Or visit the marketplace directly.
- If you don’t have a license yet and want to view available integrations, visit partners.demandbase.com.
What’s Available?
The Marketplace tab lists all available product integrations and service partners. You can filter the displayed list to show only integrations or only service partners.
Integrations
Integrations lists products that enhance marketing and sales efforts by enabling the seamless exchange of information, allowing Demandbase to receive and transmit data to and from these integrated platforms.
You can search for a specific integration or filter them by Category or Demandbase Product.
Select an integration to view a description, an integration diagram, and other relevant information. Select Install to initiate the installation process, Installed to manage an existing installation, or Get a Demo to set up a demonstration.
Service Partners
Service Partners showcases a list of expert organizations specializing in Demandbase implementation and optimization. These partners offer a range of professional services, including strategic consulting, technical integration assistance, customized training, and ongoing campaign management. Working with these partners means you get Demandbase working quickly and smoothly with your current systems, so you can see results and grow your sales faster.
You can search for a specific partner or filter them by Services Expertise, Office Locations.
Select a service partner to view more information and contact them to learn more or book a demo.
Managing Installed Integrations
The Manage Integrations tab displays all your installed integrations that either exchange data bidirectionally with third-party systems (e.g., Salesforce), or receive data unidirectionally from them into Demandbase (e.g., TrustRadius).
The integrations are organized by type, such as Ad Networks, CRM & Marketing Automation Systems, Intent, and Sales. You can edit an installation by clicking its name. You can quickly delete a CRM & Marketing Automation Systems, or Sales integration by hovering over it, clicking the gear icon, and choosing Delete Integration.
Tip: You can also manage your integrations from Settings > Integrations.
Managing Account Connectors
The Account Connector tab shows all your installed integrations that send Demandbase data unidirectionally to a third-party integration such as Google Analytics and Adobe Experience Manager.
See Set Up Demandbase to Send Data to an Integration (Account Connector) for more information.
Tip: You can also manage your connections from Settings > Demandbase-Wide Settings > Account Connector.
Building Your Own Marketplace Integrations
While Demandbase will keep making its main integrations in the Marketplace better, developers and tech vendors can build additional connections that GTM teams need. The Demandbase Developer Portal supports building these custom connections, ensuring flexibility within your tech stacks.