Fields define the data available in the Demandbase database for accounts, people, opportunities, and activities. Each field represents a specific attribute, such as Industry, Billing State, or Qualification Score.
You can use fields to view, filter, and analyze data based on your business needs. For example, you can filter accounts by the Industry field to find accounts in Financial Services.
See:
Field Data Sources by Object Type
Demandbase syncs and aggregates data from multiple sources for accounts, people, opportunities, and activities.
The available data sources depend on the object type.
Object Type |
Data Sources |
|---|---|
| Account | CRM, data warehouses, CSV imports, and Demandbase database. |
| Opportunity | CRM, data warehouses, and CSV imports. |
| Person | CRM, data warehouses, Marketing Automation System (MAS), and CSV imports. Person records include Leads and Contacts. |
| Activity | CRM, data warehouses, MAS, CSV imports, Sales solutions, and Demandbase database. See Understanding Activities. |
Identify Fields Using Source and Object Type Icons
Demandbase displays icons in selectors and tables to help you identify a field's data source and object type.
Field Data Source Icons
Data source icons indicate where field data originates.
| Data Source | Icon |
| CSV Data Import | |
| Demandbase Database | |
| Eloqua | |
| HubSpot | |
| Marketo | |
| Microsoft Dynamics | |
| Pardot (Marketing Cloud Account Engagement) | |
| Salesforce | |
| Snowflake Data Warehouse |
Field Object Type Icons
Object type icons indicate whether a field belongs to an account, person, opportunity, or activity record.
| Data Type | Icon |
| Account | |
| Person | |
| Opportunity | |
| Activity |
Understanding Merged Fields and Data Source Priority
Merged fields combine data from multiple sources into a single field. Demandbase uses a predefined priority order to determine which source provides the field value.
The Merged Sources identifies fields with multiple data sources. Hover over a source icon to see the source.
Tip: Use merged fields to improve data consistency and maintain a single source of truth.
Merged Field Data Source Priority
Demandbase uses the highest-priority available value when multiple sources provide data for the same merged field.
Demandbase prioritizes merged field values in the following order:
- CRM
- Data warehouse
- Marketing Automation System
- CSV Import
- Demandbase Database
For example, if Salesforce identifies an account's Billing Country as United Kingdom and a CSV import identifies it as Spain, the merged Billing Country field displays United Kingdom because CRM data has higher priority.
The following diagram illustrates how Demandbase determines which data source to use for merged fields.
Understanding the Origin Field for Net New Accounts
The Origin field identifies why Demandbase added a Net New Account to the database. For more information about Net New Accounts, see Demandbase Pre-Built Account Lists.
You can add the Origin field to account tables or use it in selectors to identify and filter accounts based on how they entered the database.
The following values are available for the Origin field:
Origin Value |
Description |
|---|---|
| Demandbase Engagement | The account previously visited your website. |
| Demandbase Intent | The account previously demonstrated high intent. |
| Demandbase Qualification Score | The account has a Qualification Score with greater than 90% precision and exceeds the average account score. |
| Demandbase Unspecified | Demandbase added the account before the Origin field was introduced. |