Deploy via Google Tag Manager (GTM)

  • Updated


If you plan to use or already use multiple types of tags on your website, you're likely using a tag manager to save time and avoid having to manually manage all of those different code snippets. This article walks through how to use Google Tag Manager (GTM) to deploy the Demandbase Tag to your website.


  • You must have Admin privileges.
  • Google Tag Manager


1. Copy the tag snippet.

a. From the left navigation bar, go to Settings_N.png Settings > Demandbase-Wide Settings > Tag Deployment.

b. Scroll down to Your Demandbase Tag and Copy the tag snippet code.


2. Create a new tag in GTM.

a. Log in to GTM and click Add a new tag from the Workspace Overview page.


b.Enter a name for the tag, such as My Demandbase Tag.


c. Click the Tag Configuration card and under the Custom tag type list, select Custom HTML.


d. Paste the Demandbase Tag code snippet into the body of the new tag, then click Save.


Tip: Demandbase Tag is typically provided as HTML (wrapped in a <script>...</script> tag). If your TMS tag is an HTML tag, include the opening and closing >script< tags. If your TMS tag is a JavaScript tag, omit the script tags (<script>...</script>).

e. When prompted click Save Tag.


3. Create a new trigger.

Next you'll create a trigger to ensure the tag runs on pages only after the document object model (DOM) loads.

a. From the Workspace page click Triggers and then New. Give the new trigger a name, such as All Pages After GTM.


b. Click the Trigger Configuration card and select DOM Ready from the Choose trigger type pane.


c. On the Trigger Configuration card, select Some DOM Ready Events and adjust the condition setting as follows. 

    • Select Page URL
    • Select matches RegEx
    • Enter .*


Tip: In most cases, there's no need to add more event conditions.

d. Click Save to save the trigger.

4. Add the trigger to the tag.

a. From the Workspace page, click Tags and select the new tag you created.


b. Scroll down to click the Triggering card, then select the new trigger you created.


c. Click Save.

d. From the Workspace Overview page, click Submit to publish your changes.

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