The Gong integration connects Demandbase insights with Gong’s revenue intelligence to streamline sales and marketing workflows. It enables teams to enrich account intelligence with Gong call activity, take action directly from Demandbase, and view Demandbase insights within Gong.
Key Features
- Sync Call activity data from Gong into Demandbase to enhance account insights, segmentation, and reporting. See Understanding Engagement Point Categories and Activity Types.
- Users can add people to Gong Engage flows directly from Demandbase. See Take Action: Gong Engage.
- See Demandbase insights within the Demandbase One for Sales iFrame in Gong. See Understanding the Demandbase One for Sales iFrame in Gong.
Benefits
- Streamlines workflows by reducing context switching and manual steps.
- Improves alignment between sales and marketing through shared engagement data.
- Helps sellers prioritize the right accounts and prospects with actionable insights.
Prerequisites
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You must have Admin privileges or be assigned to a permission set with the required Demandbase settings access and Gong.
Tip: Gong is integrated at the tenant-level. - Your Gong must be integrated with a CRM.
Steps
- From the left navigation bar, go to
Settings > Integrated Systems > Integrations.
- Click New Integration and select Gong.
- Click Login with Gong.
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Log in using Gong admin credentials.
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Click Allow to complete integration.