Integrate Gong with Demandbase

The Gong integration connects Demandbase insights with Gong’s revenue intelligence to streamline sales and marketing workflows. 

It enables teams to enrich account intelligence with Gong call activity, take action directly from Demandbase, and view Demandbase insights within Gong.

Capabilities of the Gong Integration

• Demandbase One for Sales iFrame in Gong: View Demandbase account insights directly in Gong.
• Take Action with Gong Engage Flows: Add people to Gong Engage flows from Demandbase.
• Engagement Points: Use Gong activities in Engagement Points scoring.
• Gong Call Intelligence in the Account Intelligence Agent (AIA): Use natural language to ask questions about Gong conversations and receive AI-generated insights.

Prerequisites for the Gong Integration

• You must have Admin privileges or be assigned to a permission set with the required Demandbase settings access.
  Tip: Gong is integrated at the tenant-level.
• You must have Admin privileges in Gong.
• Your Gong must be integrated with Salesforce CRM.
• To access Gong call transcripts in Account Intelligence Agent (AIA), authorize the OAuth integration using a Gong admin account with the api:calls:read:transcript permission for the call transcripts you want AIA to analyze.

Configure the Gong Integration

1. From the left navigation bar, go to Settings > Integrated Systems > Integrations.
2. Click New Integration and select Gong.
3. Click Login with Gong.
4. Log in using Gong admin credentials.  
   
5. Click Allow to complete integration. 
   

Re-authenticate an Existing Gong Integration

1. From the left navigation bar, go to Settings > Integrated Systems > Integrations.
2. Click on Gong.
3. Click Re-Authenticate.
4. Log in using Gong admin credentials. 
   
5. Click Allow to complete re-authentication.