Multiple Journeys allows you to create and define multiple Journey Funnels for different products and business units in your company. In each Journey Funnel, you can see where your target accounts are within the customer journey and gain insights to strategically move those accounts forward.
See Getting Started with Journey Stages and Understanding Multiple Journeys Navigation.
To learn more, see the Multiple Journeys course at Demandbase Academy.
Journey Funnel Limits
The number of Journey Funnels you can create is based on your Demandbase One license. Reach out to your Demandbase Account Team for more information.
Demandbase One: 3 Journey Funnels
Legacy Licensing:.
- Professional: 1 Journey Funnel
- Enterprise: 3 Journey Funnels
- Elite: 5 Journey Funnels
Important: You can purchase additional Journey Funnels, but no more than thirty Journey Funnels can be created per tenant.
Organizing Data in Multiple Journeys
Here are some examples of how you can organize your data for Multiple Journeys:
- Journeys by Account Type (Enterprise, Mid-Market)
- Journeys by Account Industry (Retail, Finance, Software)
- Journeys by Account Region (APAC, EU, Americas)
- Journeys by Product (Product A, Product B)
Features and Settings Available for Multiple Journeys
The different Journey Funnels within Multiple Journeys are available for the following features and settings:
Features
- Journey summary page (account list and individual account page)
- Volume, Velocity, and Conversion pages
- Selectors
Settings
- Company Settings > Opportunity Configurations
- Journey > Account Journey Builder
Important: All other features in Demandbase use the Global Journey Funnel by default and do not support individual Journey Funnel selection.
Use Multiple Journeys as Selectors
You can include Multiple Journeys data when using selectors in Demandbase. See Working with Selectors.
- In the selector module, click the Advanced tab.
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Choose a Journey field selector.
Important: Each Journey Funnel is shown in brackets [] after the field name. For example, Journey Stage [Product A]. - Choose an operator and value.
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Click Save.