Multiple Journeys allows you to create separate Journey Funnels for different products, business units, or account segments. Each Journey Funnel tracks where target accounts are in their customer journey, helping you analyze engagement, measure progression, and identify opportunities to move accounts forward.
For example, you can create separate Journey Funnels for different products to track how accounts progress through each product's buying journey.
See Getting Started with Journey Stages and Understanding Multiple Journeys Navigation.
To learn more, see the Multiple Journeys course at Demandbase Academy.
Journey Funnel Limits by License
The number of Journey Funnels you can create depends on your Demandbase One license.
License |
Journey Funnel Limit |
|---|---|
| Demandbase One | 3 |
| Legacy Professional | 1 |
| Legacy Enterprise | 3 |
| Legacy Elite | 5 |
Important: You can purchase additional Journey Funnels, up to a maximum of 30 per tenant. Contact your Demandbase Account Team for more information.
Ways to Organize Multiple Journeys
You can create separate Journey Funnels to track account progression across different segments of your business.
Examples include:
- Account Type: Enterprise and Mid-Market.
- Industry: Retail, Finance, and Software.
- Region: APAC, EU, and Americas.
- Product: Product A and Product B.
Features and Settings That Support Multiple Journeys
You can select individual Journey Funnels in the following Demandbase features and settings.
Features
- Journey Summary page, including Account Lists and individual Account pages.
- Volume, Velocity, and Conversion pages.
- Selectors.
Settings
- Company Settings > Opportunity Configurations.
- Journey > Account Journey Builder.
Important: All other Demandbase features use the Global Journey Funnel by default and do not support selecting individual Journey Funnels.
Use Multiple Journeys in Selectors
You can use Journey fields in selectors to filter accounts based on their progression through a specific Journey Funnel. See Working with Selectors.
- In the selector module, click the Advanced tab.
Select a Journey field for the Journey Funnel you want to use.
Important: The Journey Funnel name appears in brackets after the field name. For example, Journey Stage [Product A].Select an operator and value to define your criteria.
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Click Save.