Manage Campaign Labels

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In Demandbase Advertising, you can use campaign labels to organize and filter your campaigns. You can also use labels to associate metadata to campaigns and group them for reporting. For example, you can create labels for different business units, product lines, or quarters of the year. 

Once you apply labels, you can use the Label baseline filter at the top of the Campaigns dashboard to quickly find campaigns. Campaign labels are public and available to all Demandbase Advertising users.

Tip: You can also apply new or existing labels to a campaign in Step 2 of the Campaign Builder. See Campaign Builder Step 2: Campaign Details.


You must have access to Demandbase Advertising.


  1. From the left navigation bar, go to Advertising.png Advertising to open the Campaigns dashboard.
  2. Scroll down to the Campaigns table.
  3. Hover over the Campaign Name and click the plus icon that appears.
    Add Labels.png
  4. In the window that opens, do the following:
    • To apply an existing label, select it from the field or click one of the common labels shown.
    • To create and apply a new label, enter the name in the field and click Create.
    • To remove an applied label, click the x next to the label name in the field.
      Campaign Labels.png

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