January 2024 Product Update

  • Updated

New Features:

AI-Powered Campaign Outcomes

You can now choose the ideal outcomes for every advertising campaign. Depending on the outcome selected, Demandbase’s B2B Demand Side Platform (DSP) optimizes each impression and campaign strategy to maximize that goal.

We have added two campaign optimization strategies, and more will be added over time.

  • Drive Website Engagement: The new Website Visits outcome prioritizes users with higher intent who the AI model determines are most likely to visit your website. This strategy is recommended for all campaigns regardless of account list composition.
  • Grow Intent and Awareness: The new Build Intent outcome prioritizes delivery to users with lower intent and optimizes towards clicks by default. This strategy is recommended for campaigns targeting accounts at the top of the funnel where intent and awareness is not yet established.

For more information, see the following articles and video:

Advertising Channel Enhancements

The Creative Library within Demandbase Advertising now allows the upload and management of both native and video creatives! All creative management features (viewing tear sheets, changing landing pages, duplication, archiving, etc.) are available with these formats.

This enhancement supports the ability to create and launch native, video, and connected TV campaigns within the Campaign Builder (our self-serve advertising capabilities) without contacting Demandbase.

For more information, see the following articles:

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