Context
As an Admin, you can specify how the Interacted metric is calculated in the Campaigns Dashboard. Demandbase offers two options for this setting:
- Page Views: Total number of pages that an account visited on your website.
- Unique Sessions: Number of 2-hour windows during which a device associated with the account viewed your website. Multiple page views from the same device within the 2-hour window are counted as a single session. Page views from the same device beyond the 2-hour window will start a new session.
For example, let's say someone at an account does the following:
- Opens your website at 9:00 AM on their laptop and visits another page on their laptop at 10:00 AM. Demandbase counts this as 1 unique session or 2 page views, depending on which user action defines the Interacted data.
- The user then opens your website from their mobile phone at 10:30 AM. The Interacted metric count tallies either 1 new session or 1 additional page view.
- The user then goes on to visit another page on your website at 11:30 AM. Since this is outside of the 2-hour window for the previous session on their laptop, this is counted as 1 new session or 1 additional page view.
Prerequisites/Preparation
You must be a Demandbase Advertising Admin.
Steps
-
On the Performance or Influence tab, hover over the word Interacted until you see a pop-up window for defining the Interacted metric.
- Click Edit Interacted Definition.
- (Optional) You can change the number of page views or unique sessions that serves as the threshold for an account to be tallied as Interacted. The default number is 3.
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In the drop-down list, select Page Views or Unique Sessions. Click Save.
Important: It could take up to 24 hours for the definition of Interacted to take effect.