Define the Interacted Metric in the Campaigns Dashboard

  • Updated


As an Admin, you can specify how the Interacted metric is calculated in the Campaigns Dashboard. Demandbase offers two options for this setting:

  • Page Views: Total number of pages that an account visited on your website.
  • Unique Sessions: Number of 2-hour windows during which a device associated with the account viewed your website. Multiple page views from the same device within the 2-hour window are counted as a single session. Page views from the same device beyond the 2-hour window will start a new session.

For example, let's say someone at an account does the following:

  • Opens your website at 9:00 AM on their laptop and visits another page on their laptop at 10:00 AM. Demandbase counts this as 1 unique session or 2 page views, depending on which user action defines the Interacted data.
  • The user then opens your website from their mobile phone at 10:30 AM. The Interacted metric count tallies either 1 new session or 1 additional page view. 
  • The user then goes on to visit another page on your website at 11:30 AM. Since this is outside of the 2-hour window for the previous session on their laptop, this is counted as 1 new session or 1 additional page view.


You must be a Demandbase Advertising Admin. 


  1. On the Performance or Influence tab, hover over the word Interacted until you see a pop-up window for defining the Interacted metric.
    Interacted popup window with Edit link.png
  2. Click Edit Interacted Definition.
  3. (Optional) You can change the number of page views or unique sessions that serves as the threshold for an account to be tallied as Interacted. The default number is 3.
  4. In the drop-down list, select Page Views or Unique Sessions. Click Save.
    Edit Interacted definition_new UI.png
    It could take up to 24 hours for the definition of Interacted to take effect. 

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