Define the Interacted Metric in the Campaigns Dashboard

You can define how the Interacted metric is calculated in the Campaigns dashboard. 

Demandbase provides two options for determining when an account is counted as Interacted:

• Page Views: Total number of pages that an account visited on your website.
• Unique Sessions: Number of 2-hour windows during which a device associated with the account viewed your website.
  Important: 
  • Multiple page views from the same device within the 2-hour window count as one session. 
  • If the same device views pages after the 2-hour window ends, a new session begins.

Example:

1. At 9:00 AM, a user from an account opens your website on their laptop
2. At 10:00 AM, they visit another page on the same device

This activity counts as:

• 2 page views, or
• 1 unique session (both actions occur within the same 2-hour window)

Next:

3. At 10:30 AM, the user opens your website on their mobile phone

This adds:

• 1 additional page view, or
• 1 additional session because it is a different device

Finally:

4. At 11:30 AM, the user visits another page on their laptop

Because this occurs more than 2 hours after the original 9:00 AM visit, it counts as:

• 1 additional page view, or
• 1 new session

Prerequisites

You must have admin permissions for Demandbase Advertising. 

Steps

1. Go to the Performance or Influence tab.
2. In the chart, hover over Interacted.
   
3. Click Edit Interacted Definition.
4. (Optional) Adjust the threshold that determines when an account is counted as Interacted. The default threshold is 3 page views or sessions.
5. From the drop-down, select Page Views or Unique Sessions.
6. Click Save.
   Important: Changes to the Interacted definition may take up to 24 hours to appear in the dashboard.