Best Practices for Creating Non-English Keyword Sets

  • Updated

Where Does Demandbase Non-English Intent Come From?

Demandbase collects non-English intent signals for keywords using our direct access to the bidstream through our B2B DSP (similar to English intent). Our access connects us to over one million web publishers and provides us with visibility to the content in all their articles.

Using natural language processing, AI, and our proprietary techniques, Demandbase scans each of the articles for keywords in our library and returns each unique user view for only the top relevancy (quality) scored keywords. These unique user views are rolled up weekly and scored based on relative strength of activity (low, medium, high) versus companies of a similar size. We also set an indicator of trending (spiking) intent on a daily basis when a company’s view activity moves up significantly (two standard deviations) above their eight week moving average. 

Tip: For a more comprehensive guide on keyword intent, see Best Practices for Creating Keyword Sets.

General Non-English Keyword Tips

Follow the recommendations below when creating your non-English keyword sets.

  • Use a standardized naming convention for your keyword sets. This allows for easy reference. This is especially important if you create a non-English version of your English keyword sets (e.g., Product A - English; Product A - French).
  • To easily convert English keywords into a specific language, open the English keyword set and copy all of the keywords at once. Paste them into Google Translate and then copy the translated keywords.
    Tip: Create a new keyword set and enter keywords using the text view instead of the list view. Using text view allows you to paste multiple keywords at once.
    Select Text View.png
  • For a single global advertising campaign, it’s recommended that you have a single keyword set with multiple languages of the same keywords (since an advertising campaign can only have one keyword set associated with it). This maximizes the number of intent-based impressions served during the campaign.

Non-English Intent Languages

Demandbase currently supports 133 languages.

  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Assamese
  • Aymara
  • Azerbaijani
  • Bambara
  • Basque
  • Belarusian
  • Bengali
  • Bhojpuri
  • Bosnian
  • Bulgarian
  • Burmese
  • Catalan
  • Cebuano
  • Chewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dogri
  • Dutch
  • English
  • Esperanto
  • Estonian
  • Ewe
  • Filipino (Tagalog)
  • Finnish
  • French
  • Galician
  • Georgian
  • German
  • Greek
  • Guarani
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Ilocano
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Kinyarwanda
  • Konkani
  • Korean
  • Krio
  • Kurdish (Kurmanji)
  • Kurdish (Sorani)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lingala
  • Lithuanian
  • Luganda
  • Luxembourgish
  • Macedonian
  • Maithili
  • Malagasy
  • Malay
  • Malayalam
  • Maldivian
  • Maltese
  • Māori
  • Marathi
  • Meitei
  • Mizo
  • Mongolian
  • Nepali
  • Northern Sotho
  • Norwegian (Bokmål)
  • Odia
  • Oromo
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi (Gurmukhi)
  • Romanian
  • Russian
  • Samoan
  • Sanskrit
  • Scottish Gaelic
  • Serbian
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovene
  • Somali
  • Sotho
  • Southern Quechua
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Tatar
  • Telugu
  • Thai
  • Tigrinya
  • Tsonga
  • Turkish
  • Turkmen
  • Twi
  • Ukrainian
  • Urdu
  • Uyghur
  • Uzbek
  • Vietnamese
  • Welsh
  • West Frisian
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu

Final Non-English Keyword Intent Review

After you create non-English keyword sets for your products and services, and possibly your competitors, you’ll want to review the results. To do so, return to the keyword sets one day after you save them and check the validation status for the keywords. Validated keywords have a green check mark next to them. Keywords that could not be validated have a red exclamation mark next to them.

Tip: Non-English intent is less prevalent than English intent. Therefore, don’t be surprised if many of the keywords are marked as problematic. However, it’s highly recommended that you keep the non-English keywords in the keyword set. As time passes, more and more non-English intent will be added to our inventory and those be marked with a green check mark.

Keyword Status.png

If a keyword set includes between 25 and 50 validated keywords, you can either delete the keywords that could not be validated or edit them to try and have Demandbase validate them. If a keyword set includes fewer than 25 validated keywords, you should find additional keywords similar to the validated ones to reach the target of 25 keywords.

For validation status definitions and recommendations to update keywords that could not be validated, see the following table.

Status Definition Recommended Action
Validated The keyword is in our Vocabulary and is eligible for collecting content. None
Pending validation The keyword needs to be validated to determine if it can be added to our Vocabulary. Save the keyword set to start the validation process. The process takes up to 24 hours.
Validating The keyword is being validated to determine if it can be added to our Vocabulary. Wait for the validation process to finish. The process takes up to 24 hours.
Too much content The keyword cannot be added to our Vocabulary because it is too broad.

Add to the keyword to make it more specific or remove it.

Tip: Consider making the keyword plural or adding words to the keyword phrase to return a smaller set of account results

Not enough content The keyword cannot be added to our Vocabulary because it is too specific.

Wait 30 days for the keyword to be revalidated or revise it.

Tip: Consider shortening the keyword phrase to make it less specific or remove and replace it

Too long The keyword cannot be added to our Vocabulary because it exceeds the recommended phrase length of eight words. Shorten the keyword phrase to less than eight words.
Excluded The keyword cannot be added to our Vocabulary because it is too broad and has been added to the Exclusion List. Revise the keyword.
Ineligible The keyword cannot be added to our Vocabulary for a reason other than the above statuses. Double check the spelling and contact Support if there are any more issues.

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