Demandbase collects non-English intent signals through direct access to bidstream data from our B2B demand-side platform (DSP), similar to English intent, and other proprietary and licensed data sources.
Demandbase supports intent tracking across 133 languages, including English. You can create non-English keyword sets to identify accounts researching topics relevant to your products, services, solutions, or competitors.
Important: Demandbase tracks exact matches of non-English intent keywords in webpage content for languages that use exact character matching.
How Keyword Matching Works for Non-English Intent
Demandbase generally matches keywords to webpage content based on context and meaning, rather than requiring an exact word match.
For languages that don’t use spaces between words, such as Japanese, Demandbase uses exact character matching instead of semantic matching. A keyword matches when the exact sequence of characters appears anywhere in the webpage text.
For example:
- 福利厚生 (employee benefits): Demandbase treats the entire phrase as one keyword and matches pages containing the full sequence of characters.
- 福利 (welfare): Demandbase matches pages containing 福利, including pages containing the longer phrase 福利厚生.
- 福利 厚生 (employee benefits): Demandbase only matches pages containing the exact phrase with a space between the characters.
Important: For languages that don’t use spaces between words, enter keywords without spaces unless they naturally appear in the phrase. Add shorter variations as separate keywords to expand matching coverage.
How Special Characters Affect Keyword Matching
Keep the following character-handling rules in mind when adding non-english keywords:
- Accented characters: Accented and unaccented characters are treated as different characters. For example, É and E are distinct.
- Capitalization: Keyword matching is not case-sensitive. For example, Resume and resume are treated as the same keyword.
- Special characters: Dashes (-) and apostrophes (‘) are removed during matching.
Best Practices for Creating Non-English Intent Keyword Sets
Follow these recommendations to organize keyword sets, improve matching coverage, and select relevant keywords.
Organize Non-English Keyword Sets by Language and Campaign
Use consistent naming conventions and organize keyword sets based on how you plan to use them.
- Standardized Naming: Use consistent names to make keyword sets easy to find and compare across languages. For example, Product A - English and Product A - French.
- Global Advertising Campaigns: Create a single keyword set that includes relevant keywords in each target language to maximize intent-based impressions.
- Non-Advertising Campaigns: Create separate keyword sets for each language so regional go-to-market (GTM) teams can manage keywords in their native languages.
Choose the Right Number of Non-English Keywords
Aim for 25 to 50 keywords per non-English keyword set, with a recommended minimum of 25.
If a set contains fewer than 25 keywords, add relevant variations to improve matching coverage. You can include up to 100 keywords when additional variations are needed, provided they remain focused on your company's core products, services, solutions, competitors, or industry categories.
Important: Some non-english keywords may initially be flagged as problematic. See Review Non-English Validation Results.
Create and Translate Non-English Keywords
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Suggest Keywords from Representative URLs:
- Use the Suggest from URL feature to identify relevant keywords from websites your target customers are likely to visit.
- Demandbase suggests keywords based on the webpage content, using the language in which the keywords appear. For non-English keyword sets, use webpages written in your target language and review the suggestions before adding them.
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Translate Keywords Using Generative AI:
- Use generative AI tools, such as ChatGPT or Gemini, to translate and adapt English keywords for your target language.
- Generative AI can support transcreation, which adapts wording while preserving the original meaning, intent, and cultural context. Literal translation tools, such as Google Translate, may miss terminology or nuances relevant to your target audience.
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Include Relevant Keyword Variations
- For languages that use exact character matching, include variations that reflect how your target audience writes and searches for relevant topics.
- For example, add both 福利厚生 (employee benefits) and 福利 (welfare) as separate keywords to match pages containing either sequence of characters.
- Avoid adding unrelated keywords solely to increase the keyword count.
Tip: Enter keywords using the text view to allow pasting multiple keywords at once.
Review Non-English Keyword Validation Results
After creating a non-English keyword set, wait one day before reviewing the validation results.
- Return to your keyword set.
- Check the validation status of each keyword:
- Green check mark: Demandbase successfully validated the keyword.
- Red exclamation mark: Demandbase could not validate the keyword.
- Review keywords that could not be validated.
Non-English intent signals are less common than English intent signals, so some non-English keywords may initially be marked as problematic.
Tip: Keep relevant non-English keywords in your keyword sets even if Demandbase cannot initially validate them. As Demandbase expands its non-English keyword vocabulary, these keywords may become validated and display a green check mark.
Supported Languages for Demandbase Intent
Demandbase supports 133 languages, including English.
- Afrikaans
- Albanian
- Amharic
- Arabic
- Armenian
- Assamese
- Aymara
- Azerbaijani
- Bambara
- Basque
- Belarusian
- Bengali
- Bhojpuri
- Bosnian
- Bulgarian
- Burmese
- Catalan
- Cebuano
- Chewa
- Chinese (Simplified)
- Chinese (Traditional)
- Corsican
- Croatian
- Czech
- Danish
- Dogri
- Dutch
- English
- Esperanto
- Estonian
- Ewe
- Filipino (Tagalog)
- Finnish
- French
- Galician
- Georgian
- German
- Greek
- Guarani
- Gujarati
- Haitian Creole
- Hausa
- Hawaiian
- Hebrew
- Hindi
- Hmong
- Hungarian
- Icelandic
- Igbo
- Ilocano
- Indonesian
- Irish
- Italian
- Japanese
- Javanese
- Kannada
- Kazakh
- Khmer
- Kinyarwanda
- Konkani
- Korean
- Krio
- Kurdish (Kurmanji)
- Kurdish (Sorani)
- Kyrgyz
- Lao
- Latin
- Latvian
- Lingala
- Lithuanian
- Luganda
- Luxembourgish
- Macedonian
- Maithili
- Malagasy
- Malay
- Malayalam
- Maldivian
- Maltese
- Māori
- Marathi
- Meitei
- Mizo
- Mongolian
- Nepali
- Northern Sotho
- Norwegian (Bokmål)
- Odia
- Oromo
- Pashto
- Persian
- Polish
- Portuguese
- Punjabi (Gurmukhi)
- Romanian
- Russian
- Samoan
- Sanskrit
- Scottish Gaelic
- Serbian
- Shona
- Sindhi
- Sinhala
- Slovak
- Slovene
- Somali
- Sotho
- Southern Quechua
- Spanish
- Sundanese
- Swahili
- Swedish
- Tajik
- Tamil
- Tatar
- Telugu
- Thai
- Tigrinya
- Tsonga
- Turkish
- Turkmen
- Twi
- Ukrainian
- Urdu
- Uyghur
- Uzbek
- Vietnamese
- Welsh
- West Frisian
- Xhosa
- Yiddish
- Yoruba
- Zulu