Context
Once you integrate Demandbase and Microsoft Dynamics CRM, Demandbase automatically creates the following custom fields (properties) in Microsoft Dynamics via an API.
You can also manually create Demandbase calculated fields and see additional Demandbase data in Microsoft Dynamics. See Create Demandbase Calculated Fields for Connected Mode.
Demandbase syncs data to Microsoft Dynamics on a nightly basis. The initial data sync may take 2-5 days, depending on volume. You can monitor the progress in Demandbase at Settings > Demandbase-Wide Settings > Data Sync.
Account Fields
Field | API Name | Field Type | Definition |
Competitive Intent Keywords | custom_demandbase_competitive_intent_keywords | Text |
Keywords showing competitive intent Important: A maximum of three keywords are shown. |
Engaged People | custom_demandbase_engaged_people | Number | Number of known leads & contacts that have engagement activity in the last 90 days |
Engagement Minutes (3 mo.) | custom_demandbase_engagement_minutes_last_3_months | Number | Sum of engagement minutes in the last 3 Months |
Engagement Minutes (7 days) | custom_demandbase_engagement_minutes_last_7_days | Number | Sum of engagement minutes in the last 7 days |
Engagement Minutes (1 mo.) | custom_demandbase_engagement_minutes_last_30_days | Number | Sum of engagement minutes in the last 1 month |
First Engagement Date (All Time) | custom_demandbase_first_engagement_date | Date/Time | Date of first engagement activity |
High Intent Engagement Mins (1 mo.) | custom_demandbase_intent_minutes_last_30_days | Number | Sum of High Intent engagement minutes in the last 1 month |
High Intent Keywords | custom_demandbase_high_intent_keywords | Text |
Keywords showing high intent Important: A maximum of three keywords are shown |
Journey Stage | custom_demandbase_status | Text | Journey Stage of account |
MQA Date | custom_demandbase_mqa_date | Date/Time | Date account entered MQA Journey Stage |
Number of People | custom_demandbase_num_people | Number | Number of known leads & contacts that have been matched to the Account |
Pipeline Predict Score | custom_demandbase_pipeline_predict_score | Number | Predictive Score assigned to the account based on how likely an account is to becoming an opportunity in the next 30 days |
Qualification Score | custom_demandbase_qualification_score | Number | Qualification Score assigned to the account based on how likely an account is ever to become a customer |
Sales Touches (14 days) | custom_demandbase_sales_touches_14_days | Number | Count of sales activities in the last 14 days |
Sales Touches (7 days) | custom_demandbase_sales_touches_7_days | Number | Count of sales activities in the last 7 days |
Top Web Traffic URL (14 days) | custom_demandbase_top_web_traffic_url | Text |
Top visited web page in the last 3 months Important: A maximum of three URLs are shown. |
Web Traffic (3 mo.) | custom_demandbase_web_visits_last_3_months | Number | Number of page visits in the last 3 months (known and unknown) |
People (Contact/Lead) Fields
Field | API Name | Field Type | Definition |
Department | custom_demandbase_department | Text | Department of person based on Dynamics title field |
Engagement Minutes (3 mo.) | custom_demandbase_engagement_minutes_last_3_months | Number | Sum of engagement minutes in the last 3 Months |
Engagement Minutes (7 days) | custom_demandbase_engagement_minutes_last_7_days | Number | Sum of engagement minutes in the last 7 days |
Engagement Minutes (1 mo.) | custom_demandbase_engagement_minutes_last_30_days | Number | Sum of engagement minutes in the last 1 month |
First Engagement Date (All Time) | custom_demandbase_first_engagement_date | Date/Time | Date of first engagement activity |
High Intent Engagement Mins (1 mo.) | custom_demandbase_intent_minutes_last_30_days | Number | Sum of High Intent engagement minutes in the last 1 month |
Role | custom_demandbase_role | Text | Role of person based on Dynamics title field |
Sales Touches (14 days) | custom_demandbase_sales_touches_14_days | Number | Count of sales activities in the last 14 days |
Sales Touches (7 days) | custom_demandbase_sales_touches_7_days | Number | Count of sales activities in the last 7 days |