Reference: Demandbase Custom Fields in Microsoft Dynamics

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Context

Once you integrate Demandbase and Microsoft Dynamics CRM, Demandbase automatically creates the following custom fields (properties) in Microsoft Dynamics via an API.

You can also manually create Demandbase calculated fields and see additional Demandbase data in Microsoft Dynamics. See Create Demandbase Calculated Fields for Connected Mode

Demandbase syncs data to Microsoft Dynamics on a nightly basis. The initial data sync may take 2-5 days, depending on volume. You can monitor the progress in Demandbase at unnamed.png Settings > Demandbase-Wide Settings > Data Sync.

Account Fields

Field API Name Field Type Definition
Competitive Intent Keywords custom_demandbase_competitive_intent_keywords Text Keywords showing competitive intent
Engaged People custom_demandbase_engaged_people Number Number of known leads & contacts that have engagement activity in the last 90 days 
Engagement Minutes  (3 mo.) custom_demandbase_engagement_minutes_last_3_months Number Sum of engagement minutes in the last 3 Months  
Engagement Minutes  (7 days) custom_demandbase_engagement_minutes_last_7_days Number Sum of engagement minutes in the last 7 days 
Engagement Minutes (1 mo.) custom_demandbase_engagement_minutes_last_30_days Number Sum of engagement minutes in the last 1 month
First Engagement  Date (All Time) custom_demandbase_first_engagement_date Date/Time Date of first engagement activity
High Intent  Engagement Mins (1  mo.) custom_demandbase_intent_minutes_last_30_days Number Sum of High Intent engagement minutes in the last 1 month
High Intent Keywords custom_demandbase_high_intent_keywords Text Keywords showing high intent
Journey Stage custom_demandbase_status Text Journey Stage of account
MQA Date custom_demandbase_mqa_date Date/Time Date account entered MQA Journey Stage
Number of People custom_demandbase_num_people Number Number of known leads & contacts that have been matched to the Account
Pipeline Predict Score custom_demandbase_pipeline_predict_score Number Predictive Score assigned to the account based on how likely an account is to becoming an opportunity in the next 30 days
Qualification Score custom_demandbase_qualification_score Number Qualification Score assigned to the account based on how likely an account is ever to become a customer
Sales Touches (14 days) custom_demandbase_sales_touches_14_days Number Count of sales activities in the last 14 days
Sales Touches (7 days) custom_demandbase_sales_touches_7_days Number Count of sales activities in the last 7 days
Top Web Traffic URL  (14 days) custom_demandbase_top_web_traffic_url Text Top visited web page in the last 3 months
Web Traffic (3 mo.) custom_demandbase_web_visits_last_3_months Number Number of page visits in the last 3 months (known and anonymous) 

People (Contact/Lead) Fields 

Field API Name Field Type Definition
Department custom_demandbase_department Text Department of person based on Dynamics title field
Engagement Minutes  (3 mo.) custom_demandbase_engagement_minutes_last_3_months Number Sum of engagement minutes in the last 3 Months  
Engagement Minutes  (7 days) custom_demandbase_engagement_minutes_last_7_days Number Sum of engagement minutes in the last 7 days 
Engagement Minutes (1 mo.) custom_demandbase_engagement_minutes_last_30_days Number Sum of engagement minutes in the last 1 month
First Engagement  Date (All Time) custom_demandbase_first_engagement_date Date/Time Date of first engagement activity
High Intent  Engagement Mins (1  mo.) custom_demandbase_intent_minutes_last_30_days Number Sum of High Intent engagement minutes in the last 1 month
Match Time custom_demandbase_match_time Date/Time Date and Time person was matched to account in Demandbase
Matched Account custom_demandbase_matched_account Text Account the person has been matched to based on DB Lead to Account matching algorithm
Role custom_demandbase_role Text Role of person based on Dynamics title field
Sales Touches (14 days) custom_demandbase_sales_touches_14_days Number Count of sales activities in the last 14 days
Sales Touches (7 days) custom_demandbase_sales_touches_7_days Number Count of sales activities in the last 7 days

 

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