Context
Once you integrate Demandbase and Microsoft Dynamics CRM, Demandbase automatically creates the following custom fields (properties) in Microsoft Dynamics via an API.
You can also manually create Demandbase calculated fields and see additional Demandbase data in Microsoft Dynamics. See Create Demandbase Calculated Fields for Connected Mode.
Demandbase syncs data to Microsoft Dynamics on a nightly basis. The initial data sync may take 2-5 days, depending on volume. You can monitor the progress in Demandbase at Settings > System Monitoring > Data Sync Status.
Account Fields
|
Field |
API Name |
Field Type |
Definition |
|
Number of People |
custom_demandbase_num_people |
Number |
Number of known leads & contacts that have been matched to the Account |
|
First Engagement Date (All Time) |
custom_demandbase_first_engagement_date |
Date/Time |
Date of first engagement activity |
|
Engagement Minutes (3 mo.) |
custom_demandbase_engagement_minutes_last_3_months |
Number |
Sum of engagement minutes in the last 3 Months |
|
Engagement Minutes (7 days) |
custom_demandbase_engagement_minutes_last_7_days |
Number |
Sum of engagement minutes in the last 7 days |
|
High Intent Engagement Mins (1 mo.) |
custom_demandbase_intent_minutes_last_30_days |
Number |
Sum of High Intent engagement minutes in the last 1 month |
|
High Intent Keywords |
custom_demandbase_high_intent_keywords |
Text |
Keywords showing high intent |
|
Competitive Intent Keywords |
custom_demandbase_competitive_intent_keywords |
Text |
Keywords showing competitive intent |
|
Web Traffic (3 mo.) |
custom_demandbase_web_visits_last_3_months |
Number |
Number of page visits in the last 3 months (known and anonymous) |
|
Top Web Traffic URL (14 days) |
custom_demandbase_top_web_traffic_url |
Text |
Top visited web page in the last 3 months |
|
Pipeline Predict Score |
custom_demandbase_pipeline_predict_score |
Number |
Predictive Score assigned to the account based on how likely an account is to becoming an opportunity in the next 30 days |
|
Qualification Score |
custom_demandbase_qualification_score |
Number |
Qualification Score assigned to the account based on how likely an account is ever to become a customer |
Contact Fields
|
Field |
API Name |
Field Type |
Definition |
|
Engagement Minutes (1 mo.) |
custom_demandbase_engagement_minutes_last_30_days |
Number |
Sum of engagement minutes in the last 1 month for the contact |
|
Engagement Minutes (3 mo.) |
custom_demandbase_engagement_minutes_last_3_months |
Number |
Sum of engagement minutes in the last 3 months for the contact |
|
Engagement Minutes (7 days) |
custom_demandbase_engagement_minutes_last_7_days |
Number |
Sum of engagement minutes in the last 7 days for the contact |
|
First Engagement Date (All Time) |
custom_demandbase_first_engagement_date |
Date/Time |
Date of first engagement activity from the contact |
|
High Intent Engagement Mins (1 mo.) |
custom_demandbase_intent_minutes_last_30_days |
Number |
Sum of High Intent engagement minutes in the last 1 month for the matched account |
|
Sales Touches (14 days) |
custom_demandbase_sales_touches_14_days |
Number |
Count of sales activities in the last 14 days for the contact |
|
Sales Touches (7 days) |
custom_demandbase_sales_touches_7_days |
Number |
Count of sales activities in the last 7 days for the contact |
Lead Fields
|
Field |
API Name |
Field Type |
Definition |
|
Engagement Minutes (1 mo.) |
custom_demandbase_engagement_minutes_last_30_days |
Number |
Sum of engagement minutes in the last 1 month for the lead |
|
Engagement Minutes (3 mo.) |
custom_demandbase_engagement_minutes_last_3_months |
Number |
Sum of engagement minutes in the last 3 months for the lead |
|
Engagement Minutes (7 days) |
custom_demandbase_engagement_minutes_last_7_days |
Number |
Sum of engagement minutes in the last 7 days for the lead |
|
First Engagement Date (All Time) |
custom_demandbase_first_engagement_date |
Date/Time |
Date of first engagement activity from the lead |
|
Sales Touches (14 days) |
custom_demandbase_sales_touches_14_days |
Number |
Count of sales activities in the last 14 days for the lead |
|
Sales Touches (7 days) |
custom_demandbase_sales_touches_7_days |
Number |
Count of sales activities in the last 7 days for the lead |
Demandbase One