Demandbase uses the Title field for person (Lead or Contact) in your CRM, Marketing Automation System (MAS), and CSV import to help determine their Department and Role.
Department Mapping
The following table shows the Department that Demandbase maps people to based on words in the Title field. The words in the Title are not case-sensitive.
Important: If a person has a Department value from your CRM, MAS, or CSV import, Demandbase uses the value instead of the default department mapping. This may result in additional Departments appearing in Demandbase.
| Title | Department in Demandbase |
| CMO, Marketing, SEO, ABM, Content, Demand | Marketing |
| CSO, Sales, Sale, Business, Account Executive | Sales |
| President, CEO, COO, Officer, Board, Chairman, Chairwoman, Owner | Administration |
| Developer, Designer, Engineer, CTO, Technology, Engineering, Quality | R&D |
| CFO, Financial, Accountant, Accounting, Controller | Finance |
| CHRO, HR, Human Resources | HR |
| Counsel, Legal, Attorney, Contracts | Legal |
| CIO, IT, CISO | IT |
|
Customer, Support, Service |
Service |
| All other titles | Other |
Role Mapping
The following table shows the rules Demandbase uses to map people to a Role based on words in the Title field. Once a match is found, Demandbase stops trying to find additional matches. The words in the Title are not case-sensitive.
| Title | Role in Demandbase |
|
Matches any of the following requirements:
|
CXO |
|
Matches any of the following requirements:
|
VP |
| Includes director | Director |
| Includes manager | Manager |
| Matches none of the previous requirements | Other |
Review Departments and Roles
You can see the mapped Department and Roles in the People page in the Analytics section. The People Heatmap shows a breakdown of the Department and Role of people associated with the accounts.
Tip: Make sure the Department / Role preset option is selected from the drop-down list.
Tip: If you don’t see the Department and Role columns, click Edit Columns at the bottom of the table to add them.
Find People in Other Departments or Roles
To find people in Departments or Roles that Demandbase doesn’t map to, use one of the following methods:
- Create a person filter to search for people with the Departments or Role in their Title. See Create and Save Filters.
- Create a segment for people with the Departments or Role in their Title. See Create and Manage Segments.
- Use your own Department or Role fields in the People Heatmap by clicking Custom and selecting it from the Row or Column drop-down lists.