Reference: Demandbase Custom Fields in HubSpot CRM

  • Updated

Context

Once you integrate Demandbase and HubSpot CRM, Demandbase automatically creates the following custom fields (properties) in HubSpot CRM via an API.

You can also manually create Demandbase calculated fields and see additional Demandbase data in HubSpot CRM. See Create Demandbase Calculated Fields for Connected Mode

Demandbase syncs data to HubSpot CRM on a nightly basis. The initial data sync may take 2-5 days, depending on volume. You can monitor the progress in Demandbase at unnamed.png Settings > System Monitoring > Data Sync Status.

Account (Company) Fields

Field

API Name

Field Type

Definition

Number of People

demandbase_num_people

Double

Number of known people that have been matched to the Account

First Engagement Date (All Time)

demandbase_first_engagement_date

Date/Time

Date of first engagement activity

Engagement Minutes  (3 mo.)

demandbase_engagement_minutes_last_3_months

Number

Sum of engagement minutes in the last 3 Months  

Engagement Minutes  (1 mo.)

demandbase_engagement_minutes_last_30_days

Number

Sum of engagement minutes in the last 1 month

Engagement Minutes  (7 days)

demandbase_engagement_minutes_last_7_days

Number

Sum of engagement minutes in the last 7 days 

High Intent  Engagement Mins (1  mo.)

demandbase_intent_minutes_last_30_days

Number

Sum of High Intent engagement minutes in the last 1 month

High Intent Keywords

demandbase_high_intent_keywords

Text

Keywords showing high intent

Competitive Intent Keywords

demandbase_competitive_intent_keywords

Text

Keywords showing competitive intent

Web Traffic (3 mo.)

demandbase_web_visits_last_3_months

Double

Number of page visits in the last 3 months (known and anonymous) 

Top URL Last 14 Days

demandbase_top_web_traffic_urls

Text

Top visited web page in the last 3 months

Pipeline Predict Score

demandbase_pipeline_predict_score

Number 

Predictive Score assigned to the account based on how likely an account is to becoming an opportunity in the next 30 days

Qualification Score

demandbase_qualification_score

Number

Qualification Score assigned to the account based on how likely an account is ever to become a customer

People (Contact) Fields

Field

API Name

Field Type

Definition

First Engagement Date (All Time)

demandbase_first_engagement_date

Date/Time

Date of first engagement activity

Engagement Minutes  (3 mo.)

demandbase_engagement_minutes_last_3_months

Number

Sum of engagement minutes in the last 3 Months  

Engagement Minutes  (1 mo.)

demandbase_engagement_minutes_last_30_days

Number

Sum of engagement minutes in the last 1 month

Engagement Minutes  (7 days)

demandbase_engagement_minutes_last_7_days

Number

Sum of engagement minutes in the last 7 days 

Sales Touches (14 days)

demandbase_sales_touches_14_days

Number

Count of sales activities in the last 14 days

Sales Touches (7 days)

demandbase_sales_touches_7_days

Number

Count of sales activities in the last 7 days

 



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