Once you integrate Demandbase and HubSpot CRM, Demandbase automatically creates the following custom fields (properties) in HubSpot CRM via an API.
You can also manually create Demandbase calculated fields and see additional Demandbase data in HubSpot CRM. See Create Demandbase Calculated Fields for Connected Mode.
Demandbase syncs data to HubSpot CRM on a nightly basis. The initial data sync may take 2-5 days, depending on volume. You can monitor the progress in Demandbase at Settings > Demandbase-Wide Settings > Data Sync.
Account (Company) Fields
| Field | API Name | Field Type | Definition |
| Number of People | demandbase_num_people | Double | Number of known people that have been matched to the Account |
| First Engagement Date (All Time) | demandbase_first_engagement_date | Date/Time | Date of first engagement activity |
| Engagement Minutes (3 mo.) | demandbase_engagement_minutes_last_3_months | Number | Sum of Engagement Minutes (also known as Engagement Points) in the last 3 Months |
| Engagement Minutes (1 mo.) | demandbase_engagement_minutes_last_30_days | Number | Sum of Engagement Minutes (also known as Engagement Points) in the last 1 month |
| Engagement Minutes (7 days) | demandbase_engagement_minutes_last_7_days | Number | Sum of Engagement Minutes (also known as Engagement Points) in the last 7 days |
| High Intent Engagement Mins (1 mo.) | demandbase_intent_minutes_last_30_days | Number | Sum of High Intent Engagement Minutes (also known as Engagement Points) in the last 1 month |
| High Intent Keywords | demandbase_high_intent_keywords | Text |
Keywords showing high intent Important: A maximum of three keywords are shown |
| Competitive Intent Keywords | demandbase_competitive_intent_keywords | Text |
Keywords showing competitive intent Important: A maximum of three keywords are shown. |
| Web Traffic (3 mo.) | demandbase_web_visits_last_3_months | Double | Number of page visits in the last 3 months (known and unknown) |
| Top URL Last 14 Days | demandbase_top_web_traffic_urls | Text |
Top visited web page in the last 3 months Important: A maximum of three URLs are shown. |
| Pipeline Predict Score | demandbase_pipeline_predict_score | Number | Predictive Score assigned to the account based on how likely an account is to becoming an opportunity in the next 30 days |
| Qualification Score | demandbase_qualification_score | Number | Qualification Score assigned to the account based on how likely an account is ever to become a customer |
People (Contact) Fields
| Field | API Name | Field Type | Definition |
| First Engagement Date (All Time) | demandbase_first_engagement_date | Date/Time | Date of first engagement activity |
| Engagement Minutes (3 mo.) | demandbase_engagement_minutes_last_3_months | Number | Sum of Engagement Minutes (also known as Engagement Points) in the last 3 Months |
| Engagement Minutes (1 mo.) | demandbase_engagement_minutes_last_30_days | Number | Sum of Engagement Minutes (also known as Engagement Points) in the last 1 month |
| Engagement Minutes (7 days) | demandbase_engagement_minutes_last_7_days | Number | Sum of Engagement Minutes (also known as Engagement Points) in the last 7 days |
| Sales Touches (14 days) | demandbase_sales_touches_14_days | Number | Count of sales activities in the last 14 days |
| Sales Touches (7 days) | demandbase_sales_touches_7_days | Number | Count of sales activities in the last 7 days |