Integrate Folloze with Demandbase

  • Updated


Folloze enables marketers to scale how they incorporate content into every touchpoint and removes friction from the customer journey by surfacing the right content at the right time. Demandbase and Folloze customers can leverage Demandbase One account data to easily create personalized content experiences at every stage and touchpoint, at scale. 

Using the Demandbase Folloze integration, you can:

  • Personalize landing page experiences with Demandbase account attributes such as company name, industry or geography.
  • Develop nurture sequence and align with sales on accounts that have consumed certain pieces of content for a more personalized follow up experience.
  • Enhance outbound sales experience to specific account lists by linking to an entire content experience versus attaching multiple one-pagers to an email.


You must have a paid Folloze license.

You must have Admin privileges in Demandbase.


  1. Use the Demandbase Account Connector to set up the Folloze integration. For instructions, see Set Up Demandbase to Send Data to an Integration: Account Connector.
  2. Follow the instructions from the Folloze documentation to continue setting up the integration.
    If you have issues setting up the integration, contact your Folloze CSM.

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