PathFactory helps marketers scale content delivery across every touchpoint by surfacing the right content at the right time and reducing friction in the customer journey. By integrating PathFactory with Demandbase, you can use Demandbase One account data to create personalized content experiences at scale.
With the Demandbase-PathFactory integration, you can:
- Personalize landing pages using account attributes such as company name, industry, and geography.
- Build nurture sequences and align with sales based on content engagement.
- Enhance outbound sales efforts by sharing curated content experiences instead of multiple attachments.
Prerequisites
- You must have a license for PathFactory.
- You must have a license for Demandbase Personalization.
- You must have Admin permissions in Demandbase.
Steps
- Use Demandbase Account Connector to set up the PathFactory integration. See Set Up Demandbase to Send Data to an Integration: Account Connector.
- Follow the PathFactory documentation to complete setup. If you encounter issues, contact your PathFactory CSM.